EZ-Link Unveils My EZ-Link Online Shop

EZ-Link Unveils My EZ-Link Online Shop
Presenting an exclusive Hello Kitty ez-link Card Series at launch and other exciting ez-link inspired merchandise in the futurexnoy


SINGAPORE, 29 October 2013 – EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, today unveiled My EZ-Link Online Shop (www.myezlink.com.sg), its first e-commerce venture featuring limited edition ez-link cards and fashionable ez-link memorabilia. EZ-Link kicks off the launch with the endearing Hello Kitty ez-link Card Series, starring the world-famous feline character.

“The new My EZ-Link Online Shop represents a major milestone in EZ-Link’s long-term business expansion strategy.  Through the years, EZ-Link has dedicated efforts towards enhancing functionality of the ez-link card, building its 30,000  acceptance network and extending top-up channels island-wide,” said Mr. Nicholas Lee, Chief Executive Officer, EZ-Link Pte Ltd. “Now, we want to satisfy our customers’  increasingly mobile lifestyle and sophisticated palates, by offering a wider variety of ez-link card inspired products that can be browsed, ordered and delivered to consumers’ doorstep via a click online.”

The Hello Kitty ez-link Card Series comprises four Limited Edition Cards featuring famous sights and special occasions of Singapore in mesmerising etched and glitter printing effects, priced at S$19.90 each (including GST) and eight Classic Cards with specially curated images from Sanrio priced at S$14.90 each (including GST).
Each card is packaged in a bespoke Hello Kitty box with a nifty Sanrio Hello Kitty mobile screen cleaner. The Hello Kitty Classic ez-link Cards will be launched first on 29 October 2013 onwww.myezlink.com.sg and four designs will be exclusively available at selected TransitLink Ticket Offices. Starting in December 2013, the Hello Kitty Limited Edition ez-link Cards will be on sale on the online shop, with a new card being made available every two weeks.

“We decided on having the Hello Kitty ez-link Cards as the inaugural products for My EZ-Link Online because of the universal appeal of the character,” said Mr. Lee. “With twelve exquisite designs to choose from, there’s definitely a card for everyone. We hope that these charming cards will add fun into everyday commute and shopping and act as lovely gifts for many different occasions.”
To celebrate the e-shop launch, EZ-Link is holding a “Me & My Classic Cards” contest.  Collect all eight Hello Kitty Classic ez-link designs and three winners will stand a chance to win a 30-inch giant Hello Kitty plushie. For more information, go to www.myezlink.com.sg or www.facebook.com/myezlink

Hello Kitty Limited Edition ez-link cards
Hello Kitty Christmas Snowman

Hello Kitty Train Ride

Hello Kitty Singapore Sights

Hello Kitty Be My Valentine

 Hello Kitty Classic ez-link cards
Hello Kitty Party Time

Hello Kitty My Life in Colour

Hello Kitty & Tiny Chum Collection

Hello Kitty Classic

Hello Kitty Polka Dot Apples

Hello Kitty with Teddy

Hello Kitty Apple Joy


The Hello Kitty ez-link Cards each come with an exclusive box and a Sanrio Hello Kitty mobile screen cleaner.



Available online at www.myezlink.com.sg:

The Hello Kitty Classic ez-link Cards

29th October 2013 

Hello Kitty Party Theme

Hello Kitty My Life in Color 
 11 November 2013
Hello Kitty and Tiny Chum Collection

Hello Kitty Classic
 The Hello Kitty Limited Edition ez-link Cards


2nd December 2013
Hello Kitty Christmas Snowman
 16th December 2013
Hello Kitty Train Ride
 30th December 2013
Hello Kitty Singapore Sights
 13th January 2014
Hello Kitty Be My Valentine


 Available at selected TransitLink Ticket Offices:
Selected TransitLink Offices include: Ang Mo Kio, Woodlands, Lakeside, Lavender, Harbourfront, Somerset, Seng Kang, Tampines, Orchard and Yishun

 30th October 2013
Hello Kitty Polka Dot Apples

Hello Kitty with Teddy
 11th November 2013 
Hello Kitty Apple Joy

Hello Kitty Sharing Hearts


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