HTC INTRODUCES NEW MID-RANGE DESIRE 601

HTC INTRODUCES NEW MID-RANGE DESIRE 601


New HTC BoomBass™ supercharges BoomSound™ for the ultimate HTC One® audio experience




SINGAPORE – October 16, 2013 –  HTC, a global leader in mobile innovation and design, today announced the addition of the HTC Desire 601 to its popular smartphone family, enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 introduces LTE speeds and innovative features from the flagship One family, including HTC Zoe™ with Video Highlights and HTC BoomSound.

“HTC has always pushed the envelope and challenged the mobile industry to develop innovations that change the way people use their mobile devices in the 17 years that we’ve been in this business. With the HTC Desire 601, we’re changing the way people perceive the mid-range and entry-level market, and setting the bar even higher by providing premium devices and capabilities at a competitive price point,” said Jack Yang, President of HTC South Asia.

A powerful value smartphone for everyone
The HTC Desire 601 comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. Built-in with HTC BlinkFeed, HTC Zoe with Video Highlights and HTC BoomSound, the HTC Desire 601 will be the most advanced mid-range smartphone available on the market today.

The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort. Video Highlights also takes the camera experience to the next level by creating allowing users to create and watch highlight reels on the HTC Desire’s 601’s 4.5" qHD screen.

Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are easy to produce and instantly sharable.

Superfast streaming, sharing and browsing
The HTC Desire 601 combines a Qualcomm® Snapdragon™ 400, dual-core, 1.4GHz processor and LTE connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers, alongside with the large screen, creates a completely immersive audiovisual experience for users. Boomsound also richer, sharper tones, and the raw power of the speakers lets you take the “big screen, big sound” home entertainment experience with you, wherever you go.

Availability
HTC Desire 601 dual sim will be available in Polar White and Stealth Black starting 19th October 2013 at all mobile operators and selected authorised resellers.

Pricing
Recommended retail price:  HTC Desire 601 (S$498). For more information, visit www.htc.com.

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