World’s best smartphone now in 5.9” with new and improved HTC Sense 5.5 ® experience

SINGAPORE – October 23, 2013 – HTC, a global leader in mobile innovation and design, today announced the HTC One max, a super-sized smartphone that brings the award-winning design, functionality and performance of the HTC One to fans of larger handsets. A new Fingerprint Scan feature takes convenience to a new level; acclaimed features such as the HTC BlinkFeed™HTC Zoe™ and HTC BoomSound™, combined with the new HTC Sense 5.5, all enhanced to continue delivering the best overall smartphone experience now, on a larger screen.

“The HTC One max -  an addition to the HTC One series - completes the family of trio to offer consumers with more variations of the HTC One to choose from. Similar to the HTC One and HTC One mini, the HTC One max comes built with the same premium quality and game-changing innovations present in the other two models,” said Jack Yang, President of HTC South Asia. “With the HTC One max, consumers can also enjoy the new Sense 5.5 that promises an amazing mobile experience that will deliver in size and power so you can do more, faster and better.”

Big and powerful
The HTC One max’s 5.9” full HD1080p display is perfect for enjoying photos, videos and movies on the go. Its smooth and efficient performance comes courtesy of a quad-core Qualcomm® Snapdragon™ 600 processor,  which features a quad-core 1.7 GHz CPU, to enable jaw-dropping performance, ultra vivid videos and booming sound. Whether you’re watching videos in stunning HD, playing games or checking out what’s hot online, the HTC One max sounds amazing, looks sharp and keeps working when you need it.

With a microSD™ card slot, the 16GB onboard memory can also be expanded. On top of that, users can enjoy a massive 50GB of additional free Google Drive online storage, an offer exclusive to HTC One max owners. The HTC One max also comes with a large 3300mAh embedded battery,  maximising its level of performance, and ensuring the phone is built to last for a longer duration.

Maximum convenience at your fingertips
The average person will check his or her phone multiple times a day, so HTC is set to usher in a new era of convenience and advanced functionality with its built-in Fingerprint Scan feature on the HTC One max. Positioned at the back of the device, the fingerprint scanner allows users to lock and unlock the screen effortlessly and rapidly launch up to three favourite applications by assigning an individual finger to each application.

More content than ever before
The HTC One max’s Sense 5.5 upgrade comes with a more social, personalised HTC BlinkFeed that can be further refined by customisable topic categories and new integration with premium content providers including Instagram and Google+. Up to 120 articles can also be downloaded for offline viewing, making BlinkFeed even better for snacking on information wherever and whenever you are.

Ultimate imaging
Through HTC’s UltraPixel camera technology, HTC Zoe mode, photos are brought to life with a 2.1MP front-facing camera. The HTC One max captures stunning photos and full HD 1080p videos and through Dual Capture, you can now snap memorable moments and your reaction to them in one extraordinary photo or video by simultaneously shooting with the front and rear cameras.

Improved imaging is also introduced through Video Highlights, which combines your photos and videos to create a mini movie complete with the soundtrack and visual theme of your choice. And with the HTC One max, your Video Highlights can now be at any length you want.

Design at its Best
Available in Glacial Silver at launch, the HTC One max shares the same premium design credentials as the rest of the HTC One family, providing an exceptionally well-rounded experience

The HTC One max will be available in Glacial Sliver from 2 November 2013 at M1, SingTel and StarHub, as well as selected authorised resellers. The HTC One max in Stealth Black will be available at a later date. 

PricingRecommended retail price: HTC One max (S$1,028). For more information on the HTC One max, visit

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