Japan: Communications focus shift from 2014

Digital content focus shift from brands in Japan from 2014

26 November 2013 – When it comes to online population, or Internet penetration (80%), Japan is world’s no. 4 (after UK, Germany, France) and Asia’s no. 1. (1)

About 80 percent of Japan’s web users visit blogs and contribute to them -- again, one of the highest such figures in the world.(2) As more readers are move from offline to online, organizations and brands are recognizing the need to shift their focus away from traditional media in their communication strategies.
Home to the world’s top two newspapers Yomiuri Shimbun and Asahi Shimbun, Japan was ranked top Advertising Market in Asia for 2012(3). Despite that, Japan is facing risk of declining budgets for traditional media advertising. According to “Macro & Media Trends in Asia Pacific”, newspapers will continue to lose market share across Asia and more resources will be allocated to online channels.
Norihiko Takahiro, a mover in Japan’s digital marketing scene and former Google Japan employee said, “It is now a challenge for marketers and communications practitioners to rethink PR, and also leverage on digital solutions to enhance sales and branding in a efficient way.”
A best-selling digital marketing author on Amazon, Norihiko-san is also co-founder of Japan’s first inbound marketing agency, Marketing Engine.  On 25 November 2013, the advocate for creative content marketing inked a partnership with Mynewsdesk to boost international exposure for brands in the domestic market. Marketing Engine is first to partner with Mynewsdesk in Japan.
Businesses looking for a share of the pie in the world’s third largest economy can now tap on Mynewsdesk’s Japanese-language interface. Via an easy-to-use white-labelled newsroom, brands can own a Japanese news media hub, which will also enable them to monitor industry topics and engage influencers.
Peter Ingman, CEO, Mynewsdesk foresees the future of communication in Japan evolving from the tradition of sending press releases. He said, “Content marketing and influencers engagement will soon take centre-stage, complimenting sales efforts and reputation management.”
The Japanese language interface is the latest addition to Mynewsdesk’s multi-lauguage and multi-markets newsrooms service. This is on top of 10 other Asian & European languages available: Mandarin Chinese (Simplified), Bahasa Indonesia, English, German, Dutch, French, Danish, Finnish, Norwegian and Swedish. A trial is available here.
To know more, please download the product factsheet attached below or here.
(1)  http://www.go-gulf.com/blog/online-time/
(2)  Daizo Nishitani, president of comScore Japan KK
(3)  Media Partners Asia

From : http://www.mynewsdesk.com/sg/mynewsdesksg/pressreleases/japan-communications-focus-shift-from-2014-931971

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