Sony's New Flagship Store Features Latest Innovation, Gadgets and Content In The Heart Of Orchard Road

Sony Electronics announced the opening of its flagship store in Singapore, 313@somerset Mall. Covering an expansive space of 9,902 square feet, the Sony store will also unveil a brand new concept that embodies the 'One Sony' vision - bringing together all that Sony Electronics, Sony Mobile, Sony Pictures, Sony Music and Sony Computer Entertainment can offer under one roof. 

The store is complete with captivating visual displays and customer-friendly Service Centre. Segmented to different categories, from Displays, Music, Digital Imaging, Gaming, Mobile to Movies, the store offers a Be Moved experience. Other than a showcase for the latest and most innovative technology Sony has to offer, meet-and-greets, exclusive screenings and Sony Digital Workshops will be held at the store. 

Atsushi Endo, General Manager, Singapore Marketing Centre, Sony Electronics (Singapore), said, 'The new Sony Store 313@somerset truly embodies the "Be Moved" experience. At this new Sony store, we intend to showcase a new lifestyle that only Sony can offer. (...) We hope all customers will enjoy and have surprising experiences right here at Sony Store 313@somerset.'

The new Sony Store 313@somerset will be open to the public from 1 May 2014 and operates daily from 10 am to 10 pm. 

Accelerate and race with three displays and gaming steering wheel. 
The best seats in the house with Sony Home Cinema Systems

Go 4K or Full HD with BRAVIA series displays. 

Of course, the soccer craze is further hyped by the grass carpet, together with 4K displays and stereo. Sony is the official partner for FIFA World Cup 2014 in Brasil. 

An exclusive listening room for the audiophile to enjoy the what is truly High Res audio. Not CD music, not mp3, but High Res with UDA-1 and SS-HA3

The Xperia corner is all you need for smart phones and accessories. 

And don't forget to check out the impressive Sony Xperia T2 ULTRA Dual

For more information, visit

(Contents adapted from Press Release, Sony Electronics 30 April 2014)

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