TRANSFORMERS: Can You Roar Loud Enough to Summon Grimlock?

Hasbro launches Facebook mobile app to get the Lion City roaring for the leader of TRANSFORMERS DINOBOTS 

Singapore, 2 May 2014 – DINOBOTS – the incredible new group of robots – will be making their debut appearance in the upcoming movie, the TRANSFORMERS: AGE OF EXTINCTION. And, rumour has it that their leader is in Singapore!

In order for the mighty Grimlock to emerge, we need to collect one million decibels worth of roars. To help in this quest, fans and their friends can submit their loudest roars via the Facebook mobile application, titled The Lion City Roars for Grimlock.

To access the application, simply go to the following link: on your mobile internet browser, or search for “RoarForGrimlock HasbroSG” within the Facebook mobile application.

The application can also be accessed via Hasbro Singapore’s Facebook page:

The Facebook mobile application is supported on both iOS and Android devices.

Find out if the Lion City was loud enough to summon Grimlock

Fans can head down to the TRANSFORMERS: AGE OF EXTINCTION Toy Madness @ 2200 event at Toys’R’Us Forum on Friday, 16th May, from 10pm, to find out if the Lion City roared loud enough to summon the mighty Grimlock and flash their roar score to redeem a TRANSFORMERS premium.

At 10pm, fans can join in the excitement and be the first to own the figures from TRANSFORMERS: AGE OF EXTINCTION the movie. They can also revel in fun-filled activities such as putting their skills to the test in a race against fellow fans to convert TRANSFORMERS figurines; and have their photos taken with their favourite Transformers characters. What’s more - the top spender of the night will win a Gold-plated Optimus Prime Leader class and limited edition premiums will be available for redemption with purchases.

About Hasbro 

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at

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