Fuji Xerox signs on as Presenting Sponsor of Cavalia

Collaboration celebrates ingenuity and perfection

SINGAPORE, June 19, 2014 – Fuji Xerox Co., Ltd announced today that it has become the presenting sponsor of Cavalia, an internationally-acclaimed theatrical production making its Asian premiere in Singapore on 12 August 2014.

Cavalia can be described as an epic adventure, a fantastic demonstration of horsemanship that transports the audience into virtual atmospheres. Enjoyed by more than four million spectators across the world, Cavalia virtually reinvents the equestrian arts. Created by Normand Latourelle, one of the co-founders of the famed Cirque du Soleil, the show involves 50 magnificent horses and features 43 riders, aerialists, acrobats, dancers and musicians from all over the world. Set under the largest signature White Theatre Tent in the world at Bayfront Avenue, beside the Sands Expo and Convention Centre, Cavalia will thrill and entertain audiences of all ages.

Fuji Xerox has selected to sponsor Cavalia as the show leverages cutting-edge technology to uniquely weave real-life demonstration of horsemanship with virtual imagery built upon state-of-the-art multimedia to give the audience a breathtaking hybrid experience. It echoes Fuji Xerox’s continuous innovation in its technologies to create values for its customers while maintaining harmony with the environment

“Fuji Xerox is proud to be the presenting sponsor of Cavalia as the show is built on a passion for perfection and originality that resonate with Fuji Xerox’s core belief in continuous innovations for the benefits of our customers,” said Masashi Honda, president and chief executive officer of Fuji Xerox Asia Pacific. “Through the sponsorship, we want to extend appreciation and hospitality to our esteemed customers for their support. At the same time, we also hope to make the show’s marketing materials come alive with our high-quality colour printers.”

During the show, Fuji Xerox will leverage its new VersantTM 2100 Press, an entry-level colour press carrying high-end functions selected from higher models in a compact body. Designed for the professional printing market, Fuji Xerox VersantTM 2100 Press sets to meet rising demands in digital printing. As the presenting sponsor of Cavalia, Fuji Xerox will be using the press on site for Fuji Xerox customers, accentuating the vibrant show images with its enhanced digital image processing technologies.

About Fuji Xerox Co., Ltd.

Fuji Xerox Co., Ltd. is a 75-25 joint venture between FUJIFILM Holdings Corporation and Xerox Corporation (U.S.A.) that develops, manufactures and markets world-class office and publishing equipment/systems, digital color/monochrome multifunction devices, as well as document management software, solutions and services in Japan and the Asia-Pacific region including China. It also manufactures digital copiers, multifunction devices and printers for worldwide distribution.

Founded in 1962, the company currently employs approximately 45,000 people globally, and has more than 80 domestic and overseas affiliates and sales subsidiaries. More information of Fuji Xerox is available at www.fujixerox.com

About Cavalia Inc.
Headquartered in Montreal, Quebec, Cavalia Inc. is an entertainment company that specializes in the creation, production and touring of innovative shows for audiences of all ages. Founded by Normand Latourelle, the company has an expertise in equestrian and performing arts, and is known for making the most of cutting-edge technology, multimedia and special effects, which allows for the creation of magical, unique, never-before-seen theatrical experiences. Cavalia, seen by some 4 million people across North America and Europe since its 2003 debut, celebrates the relationship between humans and horses by loosely recounting the evolution of this bond. Odysseo, which premiered in 2011, takes the next step, leading viewers on a great journey where horses and humans, together, discover some of the planet’s most unforgettable landscapes. Follow Cavalia Inc.’s latest developments at www.twitter.com/cavalia or www.facebook.com/cavalia.

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