ASUS ZenFone Now Available in the ASUS Official Online Store in Singapore

Singapore (7 July, 2014) — ASUS today announced the launch of its new official online e-commerce store in Singapore, which is the second country where the ASUS Official Online Store will be operating. Only smartphone products will be made available on the ASUS Official Online Store. Marking this significant milestone, the ASUS ZenFone series will be the first product line to be made available on the ASUS Official Online Store from today. Retailing at S$249, the ZenFone 5 will be available at a promotional price of S$219 on the ASUS Online Store. In addition, the red ZenFone 5 will also be available first on the ASUS Online Store, on top of the black and white models.

The ZenFone 5 is the latest high-value smartphone that features an Intel processor and also comes in an array of striking vivid colours. The ZenFone features high-performance and power-efficient Intel® Atom processors to deliver outstanding mobile experiences. Since its launch earlier this year, the ZenFone 5 has been a resounding success across South East Asia, thanks to its attractive price point and incredible performance. Based on a report released on 26 June 2014, the latest 5-inch Android smartphone has outperformed strong competition to surpass 40,000 unit sales in May in Taiwan, thus achieving the top position in smartphone sales.[1]  Prakash Mallya, Country Manager, Singapore and Malaysia said, “Intel is proud to join ASUS on the ZenFone journey with our Intel Atom processors and Intel communication platform. ZenFone offers an incredible user experience such as faster web and application loading, immersive game play at a competitive price, and that will be a compelling proposition for consumers.” Equipped with the latest ASUS ZenUI mobile interface, the ASUS ZenFone is meticulously designed to help users make the most of every incredible functionality packed into the mobile device.

ASUS Official Online Store
The ASUS Official Online Store features some of the latest ASUS mobile products and provides customers with the ability to purchase the latest ASUS products efficiently and conveniently in Singapore. All purchases from the ASUS Official Online Store are guaranteed a complementary 24-hours delivery service, and are further supported by a dedicated team in Singapore to cater to any pre- and post- purchase enquiries.

As part of ASUS’ ongoing commitment to meet the evolving needs of its customers, ASUS plans to continually monitor its official online store to ensure its dedicated quality of service and to chart the constant expansion of its products and services offerings.

The ASUS Official Online Store is now available at

Local Pricing and Available Details
Apart from the ASUS Official Online Store, ZenFone 5 will also be available at S$249 at all Best Denki, Challenger and ASUS Brand Stores from today. StarHub and M1 will also be offering the ZenFone 5 at a range of mobile price plans.


ZenFone 5
2x2: Intel® Atom Multi-Core Z2560 Processor 1.6 GHz with Intel Hyper-Threading Technology
Operating System
Android Jelly Bean 4.3 with ASUS ZenUI
(Upgradeable to Android 4.4 KitKat)
GSM 850/900/1800/1900,  UMTS/DC-HSPA+ 850/900/1900/2100MHz ( DL: 42Mbit/s / UL: 5.76 Mbit/s)
5" 1,280 x 720 (HD), LED Backlight IPS+ Panel (400nits), Corning® Gorilla® Glass 3, Synaptics Touch IC, support GloveTouch
PowerVR SGX 544 MP2
148.2 (L) x 72.8 (W) x 5.5~10.34 (H) mm
2110 mAh, Irremovable polymer battery, up to 18.5hrs 3G talk time
eMMC 8GB, Micro SD Card Support (Up to 64GB), Lifetime 5GB ASUS WebStorage
Accelerator/E-Compass/Proximity Light/Hall Sensor
Integrated 802.11 b/g/n WiFi-Direct, Bluetooth V 4.0
Dual Micro-SIM
Micro-USB 2.0, 3.5MM headphone, Mic-in
Front: 2M Camera F/2.8
Rear: 8M, F/2.0
Charcoal Black / Pearl White / Cherry Red

Specifications and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.

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