HTC CREATES THE NEWEST MEMBER OF THE BUTTERFLY FAMILY

HTC CREATES THE NEWEST MEMBER
OF THE BUTTERFLY FAMILY
HTC Butterfly 2 with 13MP Duo camera, HTC BoomSound, Waterproof,
HTC Sens6 offers a best-in-class experience, wrapped in an elegant, iconic design

Singapore, September 5, 2014 – HTC, a global leader in innovation and design, announced today that the all new HTC Butterfly 2, also known as the “HTC J butterfly HTL23” in the Japanese market, will be available in Singapore from Saturday, September 6, 2014. Packed with the latest HTC Sense 6 experience, HTC Duo Camera for advanced imaging, and an intuitive Motion Launch advanced sensor, it is waterproof and has a IPX67 rating, the new HTC Butterfly 2 delivers an unparalleled smartphone experience.



With a Smart Sensor Hub that anticipates your needs and uses Motion Launch controls to make everyday tasks easier, HTC Butterfly 2 boasts Duo Camera technology, delivering creative, professional-looking photos with amazing effects and HTC’s innovative HTC BoomSound dual speaker sets.
Peter Chou, CEO, HTC said, “HTC is dedicated to combining innovative technologies and premium techniques to create the best smartphone which meets our consumers’ expectation. HTC Butterfly 2 follows HTC’s iconic design and globally acclaimed user experience. Its elegant appearance and fantastic performance will certainly provide consumers with the best experience ever.”

A leap forward in smartphone imaging
HTC Butterfly 2 brings a totally different dimension to mobile imaging by combining world’s first smartphone with a Duo Camera that features a 13MP camera, a dual flash and Full 1080p HD Video Recording, producing incredible images and rich, high-quality video. A 5MP front-facing camera also captures superior quality photos, taking beautiful selfies with ease.

The Duo Camera boasts a depth sensor in addition to the main HTC 13MP camera, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.

Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations. Copy & Paste lets you place your family and friends in a different photo entirely, while Dimension Plus™ presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.

With much scope to create exciting imagery, Gallery organization has also been a priority for the designers of HTC Sense, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.

Zoe makes photo sharing even more interesting
Zoe is now evolving into a brand new social network, based on media sharing and collaboration. A collaborative video editing tool, it enables people to create, share and remix beautiful highlight videos with their friends. Using Zoe’s elegantly simple user interface, people can choose the photos and videos they’d like to share, add a beautiful theme and the perfect soundtrack, and then publish their Zoe just moments after the experience.

Even better, friends can bring shared moments to life by inviting others to remix their videos, and by remixing theirs! Remixing enables people to choose the best photos and videos from everyone’s perspective to create the ultimate highlight video."

Redefine the sound experience
The latest HTC BoomSound technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25% louder than the HTC One, without compromising quality, HTC Butterfly 2 has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.

HTC BlinkFeed – Your news direct to your home screen
HTC BlinkFeed is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new SDK that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. So whether you are into sports, movies or shopping, this feature ensures that you will get the information most relevant to you. With News Bundles that bring all articles and tweets on the same topic together for easy reading now clearly categorised on one page, following the most interesting news couldn’t be simpler.

Motion Launch – Convenient gestures controlled shortcuts
With the introduction of HTC Sense 6, HTC Butterfly 2 boasts capabilities that give the product a sixth sense. For example, Motion Launch is immediately able to detect its position and movement, thanks to built-in motion sensors that allow you to interact with the phone without turning on the screen. A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen – a handy tool if the phone rings when you are digging the garden or washing the dishes – and a double tap turns the lock screen on and off.

HTC Dot View case – Protect your phone with retro flair (at au collection line up)
Taking that sixth sense functionality one step further you can extend Motion Launch by double tapping the dot view case, in addition to checking the time, weather, new texts, emails and calls – without touching or revealing the screen. An outstanding phone deserves a case that protects and extends its innovative design and industry-leading functionality. Optimised by HTC Sense 6, the new HTC Dot View phone case protects the screen, whilst displaying notifications and interactions in a retro, dot-matrix style.

Extreme Power Saving Mode – Extra standby time at no extra cost
The innovation doesn’t end there, as we are also changing how people use their phone battery. HTC optimised power consumption so that you could get the most out of your phone. Whilst normal power saving mode delivers a great experience, we have also included an Extreme power saving mode that makes your battery last even longer.

Waterproof Smartphone
The new HTC Butterfly 2 is truly HTC’s first waterproof smartphone with IPX67 rating ready, means it can stay under water for sometime. We did not stop just there as we understand flaps to keep open ports watertight is always a hassle, therefore the HTC Butterfly 2 does not require cover flaps for the open ports. (Charging and headphone ports.) A new innovation protects it where water will not enter into the phone. Making this truly an innovative product.

Pricing
Recommended retail price: HTC Butterfly 2, 16GB (RRP $898.00).

Availability
HTC Butterfly 2 will be available in Singapore on Saturday, September 6, 2014, through SingTel Online, M1 and StarHub and selected retailers in the following colors, Glossy Red and Matte White.

Watch the all new HTC Butterfly 2 introduction video, http://youtu.be/53o2DHPtosk

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