LG Unveils Newest Addition to Industry-leading OLED TV Series

LG Continues to Redefine the Viewing Experience with  Superior Technology and Premium Design Feel the Difference with LG’s Picture Perfect OLED TV   

SINGAPORE, September 24, 2014 — LG Electronics (LG) today announced the launch of a new 55-inch CURVED OLED TV (55EC930T) further expanding its industry-leading lineup of TVs with OLED technology. Since introducing the world’s first 55-inch OLED TV last year, LG has continued to drive the OLED TV market forward by investing heavily in R&D and marketing to build a significant lead over other TV manufacturers. LG’s commitment to OLED TV is already benefiting consumers with attractive prices, better technology and the best viewing experience possible.  

“We passionately believe everyone should have the opportunity to enjoy the perfect picture and feel the difference of LG OLED TV,” said Mr. Scott Jung, Managing Director of LG Electronics Singapore. “That’s why we’re continuing to expand our family of products. In addition to releasing exciting new models this year, we will be using a broad range of marketing activities to allow as many consumers as possible to experience the real value of LG OLED TV.”  

LG’s newest OLED TV boasts a streamlined, sculptured stand and LG’s CINEMA SCREEN Design. The slender, stylish TV has ultra-slim bezels and a minimal depth that increases ever so slightly towards the center of the screen. These subtle design elements enhance viewer immersion and form part of LG’s strong aesthetic identity. Moreover, the EC930T can be wall-mounted, giving customers the option to display their new TV like a true work of art.  
Equipped with LG’s WRGB OLED technology, the EC930T guarantees the ultimate picture quality with infinite contrast ratio for colors that appear richer, brighter and blacks that look deeper, purer. The TV also offers absolute motion clarity via a refresh rate that is significantly faster than that of a typical LED TV. Furthermore, the gently curved display of LG’s picture perfect OLED TV provides an optimal viewing experience from practically any angle.   

Users can also feel the difference of LG Smart+ TV, which incorporates the new webOS platform. Unique, simple and fun, webOS introduces a clean, minimalist graphical user interface (GUI) that delivers an uncomplicated and intuitive user experience. The EC930T also features CINEMA 3D, which utilizes LG’s proprietary Film Patterned Retarder (FPR) technology to generate convincing 3D images without any distracting flicker or crosstalk. Users can also take advantage of an advanced conversion engine that turns 2D content into captivating 3D entertainment.  

55EC930T is available for $4,999 at Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount and other LG appointed retailers. 

For more information on 55EC930T, please visit http://www.lg.com/sg/tvs/lg- 55EC930T

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