ASUS Unveils 12 New Premium and Innovative Products at “In Search of Incredible”

ASUS Unveils 12 New Premium and Innovative Products at
“In Search of Incredible”
Transform and Improve Your Lives with the Latest Technology
for Business, Work And Play

Singapore (14 October, 2014) – ASUS today unveiled a revolutionary series of premium and innovative products at the “In Search of Incredible” press event. Systems Country Manager Mr Alvin Huang and Notebook Product Manager Miss Lu Hsin Ho announced 12 new products under the brand, which seeks to transform and improve the digital experience for business, work and play.

The press event in Singapore released three key hero products, the slimmest 12.5-inch ultraportableTransformer Book T300Chi, ASUS’ first ROG notebook to feature the latest NVIDIA® GeForce® GTX970/980M dedicated graphics ROG G751, and ASUS’ first wearable device ZenWatch. Amongst the 12 new products that are unveiled, the Zenbook family refreshed with the 13-inch Zenbook UX303, and 15-inch Zenbook NX500. The ultimate gaming solutions 15-inch ROG GX500, 17-inch ROG G771, 15-inch ROG G551, as well as ASUS’ first small form factor full function gaming desktop - ROG G20 were also reintroduced. The 2-in-1 Transformer Series was also updated to the 13-inch Transformer Book with T300FA. Amongst the slew of products at “In Search of Incredible”, ASUS also presented the PadFone S, a two-in-one smartphone and tablet, as well as the affordableEeeBook X205.
The ASUS “In Search of Incredible” press event strived on continuing the brand’s vision to provide the ultimate digital life for every consumer.

Hero Models
Transformer Book T300Chi

Transformer Book T300Chi is the world’s thinnest 12.5-inch detachable 2-in-1 tablet at just 7.6mm with the latest Intel® Core M5Y71 processor (Broadwell). Perfect for mobile professionals, the Transformer Book T300Chi allows travel on-the-go with its ultraportable, light and super-slim design. It is currently the thinnest detachable Intel Core-powered tablet at just 7.33mm thick. Featuring an innovative fanless 2-in-1 design, theTransformer Book T300Chi provides high-performance, low-power processor with the Core’s micro-architecture and latest Windows® 8.1 software.

ROG G751

Acknowledging the demands for a higher loading speed and faster gaming action, the ROG G751 is empowered by Intel® Core quad-core i7 processors, providing smooth, powerful and brisk gaming. You will be pleasantly surprised to know that the ROG G751 has GameFirst III, which seeks to give users a lag-free gameplay through optimising networks for more bandwidth during gameplay. Providing the ultimate visual experience, ROG G751incorporates the latest NVIDIA® GeForce® GTX970M/980M graphics, PCIE G2 SSD up to 512GB an anti-glare, matte 1,920 x 1,080 Full HD IPS display with a wide 178-degree viewing angles and supports an external 4K/UHD (ultra-high definition) display. 

In designing the ROG G751, ASUS retains the classic F-22 Raptor-inspired lines that were used in the previous G Series, its aluminum finishing and illuminated ROG logo gives it a sporty and active touch together with the additional red hinge feature. The latest added feature is the dedicated keys for instant Steam access and one-click gameplay recording, together with the ASUS ROG Macro Key, that can program up to three commands for in-game multi-key actions, applications launching or website loading.

Its Trinity Display technology allows up to four screen displays, including the ROG G751 notebook display, for you to work on simultaneously. HDMI 1.4, mini DisplayPort, and VGA output ports make the ROG G751 to not only be ideal for multi-screen gaming but for movie watching and multi-tasking at work. The ASUS SonicMaster and ROG AudioWizard will offer you a thrilling audio experience to complete your computing experience.

Jarring sounds and the monotonous drone of the CPU can disrupt a fine gaming experience. ROG G751eliminates the problem by using dual independent fans and copper heat sinks to create an intelligent and near-silent cooling system. This allows maximum thermal efficiency to keep the CPU and GPU temperatures low. The hot air from the GPU is directed towards the fan, which is then released through the rear vent of the ROG G751.

For night-gaming lovers, the keyboard has an adjustable backlight that glows red in dark environments with specially-marked WASD cursor key. The one-piece chiclet keyboard is ergonomically-angled for your maximum comfort, perfect for one those marathon gaming sessions.

ASUS ZenWatch

The first-ever wearable device from ASUS, the ZenWatch is powered by Android Wear and features the ASUS ZenUI user interface developed specifically for the ZenWatch. Recently launched at Europe’s biggest tech show the IFA 2014, Singapore will be one of the pioneer countries to carry the latest ZenWatch.

Exquisitely-crafted using premium materials, the sophisticated design, rose gold colour layering, and stainless steel clasp, the ZenWatch is more than a sophisticated timepiece.

Built with smart innovation, the ZenWatch automatically unlocks phones, Tap Tap and Find My Phone functions locate phones instantly, and a simple cover of the device allows users to mute an incoming call. The ZenWatchpairs seamlessly with an AndroidTM 4.3 mobile devices, while the ZenUI Wellness app serves as a personal wellness manager to monitor and track wellness statistics. From steps taken, calories burned, activity duration, heart rate, exercise intensity and relaxation level, the ASUS ZenUI Wellness app allows users to set and monitor personal fitness goals at a glance. Select from a range of instantly-changeable software watch faces, users can also customise the ZenWatch easily to match their personal styles. The ASUS ZenWatch has raised the bar on wearable devices, to usher in a new era of true luxury and sophistication.

The ZenWatch will be available in Singapore at end of December. Pricing information will be announced at a later date.

Combination of Performance and Beauty
Passé are the mundane designs perceived of technology. The perfect digital experience today focuses on the elements of beauty and power. The new ASUS Zenbook and ROG series provides the perfect balance of performance and beauty. It is set to redefine the way we view laptops and gaming devices.

ASUS Zenbook UX303

For the sophisticated business user, the Zenbook UX303 combines beauty and power to bring the most powerfulZenbook to date. Slim and light, it allows for maximum mobility for its users. Powered by Intel® CoreTM i7 processor and accompanied by the NVIDIA® GeForce® 840M GPU graphic card, it is designed to deliver an amazing multimedia experience from streaming videos to playing games. The 3,200 x 1,800 QHD+ display allows for crisp and lifelike graphics that will not disappoint. Equipped with its SonicMaster audio, incorporating ICEpower®, Bang & Olufsen technology, you can be thrilled with optimum sound quality in the new ASUS Zenbook UX303.

The Zenbook UX303 will be available at all ASUS brand stores, and authorised stores from 14 October onwards. It will be retailing at S$1,698 for the i7 model.

ASUS Zenbook NX500

Sleek and slim, the Zenbook NX500 is the first 15-inch ASUS UltrabookTM with 4K display. The new Zenbook NX500 features a striking aluminum framework that measures up to only 19mm thin. The NX500 is powered by an Intel® Core up to i7 quad-core processor and the NVIDIA® GeForce® GTX 850M graphics processer. Further supported by 2GB of GDDR5 video memory, it offers incredible speed and graphics performance.

Featuring the next generation of Broadcom® Dual Band 3-stream 802.11ac Wi-Fi, it provides fast connectivity options. To further enhance the connection speed within the system, it is accompanied by the SATA 3 RAID 0 or PCle x4 SSD storage, allowing a faster startup launch time for application. This increases the overall system responsiveness, and its 15.6-inch 3,840 x 2,160 resolution IPS panel offers a larger workspace, allowing better productivity and efficiency.

The first of its kind, the Zenbook NX500 notebook is equipped with a 4K/UHD (ultra-high definition) display with VisualMaster technology. With the 4K/UHD display, the Zenbook NX500 promises lifelike colour reproductions with a display of a wide spectrum of colors (100% NTSC/ 108% Adobe RGH), as well as factory – calibrated colour temperature.
Completing the entire system with good audio and visual quality, the SonicMaster audio technology, incorporating ICEpower®, Bang & Olufsen technology, ensures an incredible video and sound quality for an exceptional entertainment experience.

Exceeding All Expectations of Gaming Performance
ROG GX500 Gaming Notebook

ASUS has the perfect system for the regular gamer who embraces his needs for mobility without compromising the standards of a gaming machine. It has the thinnest gaming laptop with the 4K screen as well as full gaming performance with GTX graphics and DPR5 VRAM. The ASUS ROG GX500 gaming notebook is the brand’s newest and coolest ultra-thin notebook that offers gaming power on-the-go. Spanning just 19mm thick and 2.2kg in weight, the GX500 packs specifications beyond its size.

Armed with the Intel® Core i7 processor and NVIDIA® GeForce® GTX 860M graphics, it is further supported by a 3,840 x 2,160-pixel 4K/UHD display. Along with the exclusive VisualMaster technology, the system boasts an incredibly wide colour spectrum of 100% NTSC of high resolution, ultra sharp visuals. To prevent every gamer’s nightmare of an overheated system, the GX500 is equipped with intelligent dual-fan cooling system to ensure a smooth gaming experience.

ROG G Series
The G Series ROG G551 and ROG G771 gaming laptops signify a newer, high performing gaming laptop generation. G551 and G771 are powered by the Intel® Core i7 processors and NVIDIA® GeForce® GTX 850M/860M graphics with Microsoft DirectX 11 provides crisp, sharp visuals and undisruptive in-game animations. The advanced cooling system allows the G series to efficiently remove heat with minimal fan noise.

The design for G Series is kept simple with a matte-black brushed-aluminum finishing, red-diamond-cut edges and an illuminated ROG logo lid. The red backlit of the one-piece chiclet keyboard will enable you to game effectively, even in the dimmest of the environment. 

Available in two sizes, 15-inch for the G551 and 17-inch for the G771, both models are able to support a 1,920 x 1,080 Full HD resolution display. The 178-degree viewing angle from the IPS display allows for minimal colour shift, also, you can expect crystal clear visuals and lifelike colours from the HD display regardless of indoor or outdoor conditions, transporting you into the world of virtual reality.

Watch movies, play games and work at the same time with the Trinity Display technology, ASUS’ latest technology that allows users to link their G series to up to three other external displays through the HDMI 1.4 or Mini DisplayPort.

The sound quality is another attribute of the G series, with the SonicMaster Premium gives a bright and transparent sound quality. You may expect your boomy sound quality while playing action games with the ROG AudioWizard, where it features five preset modes that are tailored to suit different game genres. If you are a heavy head-set user, the G Series laptops has a powerful headphone amplifier, rest assure for an immersive and fulfilling gaming experience.

ROG G20 Gaming Desktop

The brainchild of ASUS, ROG G20 Gaming Desktop is the brand’s newest gaming desktop. Having won numerous awards such as the Best Choice of the Year Award and Best Choice Golden Award at Computex, Taiwan, the G20 gaming desktop proves that despite being a small form factor, it will not disappoint. The G20features a compact 12.5 liter case that houses an Intel® Core i7 processor and an NVIDIA® GeForce® GTXTM780 graphics card that provides an undisruptive HD-gaming performance and entertainment for every gamer.

Under its hood, G20 takes on the advantage of the natural convection of its thermal design that has a hidden airflow tunnel that boasts an efficient heat management and near-silent operation, measuring 25dB at idle. TheG20 takes on an Avant-garde design for its system, with aggressive lines that boldly represents the lean mean machine. The matte black finishing gives a touch of sophistication, with its customisable lighting effects, it can showcase up to eight-million colors to match any mood.

Crafting the system with the environment in mind, the G20 is built to be an energy-efficient. Its Eco Energy Mode requires a mere 20W- delivering energy savings of 50% better than the industry average. It also features the ASUS-exclusive Aegis application for monitoring system performance through a gamer-friendly user interface.
The G20 will be retailing at S$2,699 from 15 October 2014. Availability of the product with announced soon.

Combination of Performance and Mobility
ASUS EeeBook X205

Affordable, ergonomic and power-packed with the latest technology, the EeeBook X205 is designed for students and young professionals who are constantly on-the-go. Weighing less than 1kg, the 11.6-inch notebook comes with a full-size keyboard, large touchpad, and powered by a quad core Intel® Atom processor.

The Connected Standby technology allows for a smartphone-like computing experience that will give an almost-instant resume from sleep mode, as well as the ability to be socially connected anytime and anywhere, even on standby mode.

Enjoy a smooth experience with the EeeBook X205 with its 36% larger touchpad. The Smart Gesture technology also allows users to get the most out of Windows 8.1 using just the touchpad, with no need for a mouse.

EeeBook X205 runs Microsoft Office smoothly online and offline, allowing users to make full use of web-based apps and pre-installed software like Skype and Photoshop. Windows 8.1 provides full compatibility with a wide range of software and hardware. This EeeBook X205 notebook packs useful ergonomic features in an ultra-portable design, and is available in black and white.

ASUS PadFone S

Get the best of both worlds in the palm of your hands with the ASUS PadFone S, an innovative smartphone and tablet in one.

The unique two-in-one design features leading technology such as 4G LTE-Advanced connectivity, including Carrier Aggregation, to deliver ultra-fast mobile data speeds. The Qi wireless charging support also makes charging the PadFone S easy and convenient, while minimizing clutter.

Powered by a Qualcomm® Snapdragon™ 801 quad-core 2.3GHz processor, the PadFone S provides an incredible performance, so even the latest and most demanding apps and games can run smoothly. The large battery offers two-times battery life so users can be entertained for longer.

Users can enjoy a 13-megapixel PixelMaster camera to capture amazing moments that compete with other digital cameras. 

Promising the ultimate flexibility and mobility, the 5-inch full HD Android 4.4 (KitKat) smartphone docks can be docked into the included PadFone S Station, transforming it into a 9-inch tablet – users can choose the optimal screen size for any scenario. When docked into the PadFone S Station, apps running on the ASUS PadFone Scan be seamlessly resized to fit the tablet’s larger display. Built with dual front speakers, the ASUS PadFone Sprovides rich and immersive sounds to complement large screen, for an incredible entertainment experience all-in-one device.
Additionally, the PadFone S is designed with a stunning In-Plane Switching (IPS) 1920 x 1080 (Full HD) display covered with durable, scratch-resistant Corning® Gorilla® Glass 3 with an anti-fingerprint coating. The tough form also safeguards the PadFone S against any falls, dings, accidental spills, and is water resistant.
The PadFone S will be available at all ASUS brand stores, Best Denki, Challenger, Newstead, M1, Starhub and authorised stores. It will be retailing at S$449 (excluding the PadFone Station). To celebrate the launch of thePadFone S, the PadFone S will be retailing at a special price of S$399. Promotion comes with free one-year one-time screen replacement warranty, and promotion is valid until 2 November 2014.

Availability and pricing of abovementioned products in Singapore will be announced at a later date.

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