COGNITO POP Connecting Fashion and Function


Singapore, 26 September 2014 – A new breed of connected watches, inspired by French philosopher René Descartes’ famed statement, “Cogito ergo sum”, arrives on our shores this September. COGITO POP promises to simplify and de-clutter our increasingly connected lives by releasing us from the shackle that is our mobile devices while keeping us fashionably connected.

Merging 21st century technology with classic analog movement, the COGITO POP collection combines fun and functionality with minimal fuss and complication, making the smartwatch more accessible to the mainstream market with a seamless and intuitive user experience. Unlike other smartwatches, the COGITO POP effortlessly balances smart technological innovations with a strong statement of style.


COGITO POP offers a fashionable twist on the connected watch, blending vibrant colours with wireless connectivity. Users can express their style and personality through a variety of vibrant colours to choose from. Currently available in Raspberry Crush, White Crisp, Grey Paloma, Blue Electric, Black Panther and Black Mamba, seasonal collections will regularly refresh the colour palatte with an exciting mix of bold, trendy and enduring shades to appeal to any and every taste.

Fundamentally a watch, the COGITO POP was designed expressly for the active, social and connected crowd. The watch acts as an extension of the phone, not a duplication of it. The watch enables users to organize an array of home, work and social communications. The combination of the watch with the CONNECTED WATCH app provides essential notifications from the phone, visible at a glance of the wrist.

Users can de-clutter and organize information they receive by customizing settings based on their priorities and select notifications that they would like to receive on their wristwatches. LED icons on the face of the watch subtly alert users to calls, emails, messages as well as social media notifications. The user-friendly interface lets users manage not their connectivity, but also enables them to remotely trigger their camera, control their music and locate their phones.

A game-changer in the smart-phone landscape currently laden by bulky charges, energy efficient Bluetooth® Smart technology allows COGITO POP to run on a conventional button-cell battery without requiring a recharge. The battery guarantees up to a year of uninterrupted power and can be easily replaced when necessary.

Designed with active users in mind, the COGITO POP is equipped with enhanced water resistance of up to 10 ATM, notifying users of incoming calls and messages even in wet conditions, in the shower, in the rain, on the beach and at the pool.

Debuting to critical acclaim, COGITO POP was named an International CES Innovations 2014 Design and Engineering Awards Honoree for Wireless Handset Accessories, an accolade bestowed by CES organisers for outstanding design in cutting edge consumer electronics products.

COGITO POP’s mainstream appeal also extends to its price and is the market’s most affordable smart watch, with prices starting at just S$179.

The CONNECTED WATCH app is available on both the App Store and Google Play. The free app is compatible with iPhones running on iOS 7 as well as Android 4.3 and Android 4.4-enabled devices, including Samsung Galaxy Note 3, S4, Nexus 5 and HTC One.

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