Singapore’s fastest growing property portal launches expansion and announces funding from Facebook Co- founder Eduardo Saverin and Sequoia

​Singapore’s fastest growing property portal launches expansion and announces funding from Facebook Co- founder Eduardo Saverin and Sequoia

PReciousCommunications - Feb 01, 2015 13:49 SGT

Singapore’s fastest growing property portal launches expansion and announces funding from Facebook Co- founder Eduardo Saverin and Sequoia officially launches its online and mobile search products, announces a major round of funding and expansion into residential sales segment
Singapore, 29 January 2015 — Online property search portal officially launches today with an expansion of its services into the residential sales segment and new investments totaling S$2.7 million to date, with website traffic soaring on its quest to create the most trusted and authentic way for users to find a home they’ll love. is the first property search portal in Singapore to prioritize the end consumer experience first. Unlike its competitors, prides itself in displaying unbiased search results, personalized to the query of the end user and sorted by the quality of the listing data versus by the promotional spend of the agents. Since its soft-launch in November last year, 99co has introduced two mobile apps and ListRank, an algorithm that provides users the best and most relevant search results, and in the process doubled its web traffic. In the same period, its competitors such as PropertyGuru and iProperty have seen a decrease of web traffic between 10 and 20 percent.
With its business model validated by such strong early traction, brings its user-centric edge to property sales by extending its services from previously just residential rental by allowing people now to also find the perfect home to purchase. With the rate of listings increasing at 50% a month, users can now browse through easily one of the most comprehensive databases of Singapore’s property—for rent or for sale.
Darius Cheung, CEO and co-founder of said of the startup’s recent growth, “We really believe that the market needs a property search that prioritizes the user—and the numbers show that more and more people on the search for the next home are clearly prefer the way we cater to their needs with unbiased search results and genuine listings.” also announced new funding with additional investments coming from Sequoia Capital and Eduardo Saverin, co-founder of Facebook, bringing’s total funding to S$2.7 million.
“When I was trying to find a home for myself here in Singapore a few years ago, didn’t exist and I naturally explored all web and mobile tools available, and I was nothing short of disappointed. Were the listings real and available? Was the pricing data and other details accurate? Why so many duplicates? It was a high-friction and time consumer experience that had to change,” says investor and user Eduardo Saverin. “ has the superstar team needed to tackle this incredibly hard but important issue. Not only is finding a home the biggest financial decision most people would ever make, it is also one of the most important milestones in life for one to create the right environment to develop a career, to build a marriage and to nurture a family and children – it affects everything! I’m very excited to see the growth of and it’s a clear indicator that it is on the right path to create the solution to truly help people live better.”
With the official launch and introduction of the entirely new residential sales segment, expects to see even more growth in its traffic as the startup continues to innovate towards its goal of first becoming Singapore’s number one online property portal by catering directly to its users

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