Challenger Seeks Growth with Two New Retail Concept

Challenger Seeks Growth with Two New Retail Concepts
‘Game On!’ and ‘Go Android!’ brings shoppers the ultimate
experience per square feet

Singapore, 17 April 2015  In response to the emerging demand for products in the Android and Gaming categories, local tech retail giant Challenger revitalized more than 4,000 square feet of its cookie-cutter retail space at its flagship megastore in Funan to introduce two new experiential concepts – ‘Go Android!’ and ‘Game On!

“To encourage retail growth, we need to raise the bar in the retail industry and Challenger believes in the importance of updating retail experience to suit the needs and demands of shoppers. More importantly, the two retail concepts are formulated because of our desire to provide shoppers with a seamless one-stop destination where they can explore and learn about the products before a purchase, said Ms Loo Pei Fen, Head of Marketing for Challenger Technologies.

Record sales of Android devices inspired the first ‘Go Android’ in town
Having noted record sales of Android devices in recent years, Challenger takes a bold step forward with the first ‘Go Android!’ in Singapore, bringing all the big names together to provide a one-stop solution to users of Android devices.

From Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung to ZTE, ‘Go Android!’ showcases a comprehensive selection of Android devices in a uniquely branded space spanning a total of 1,100 square feet. Shoppers will be spoilt for choice where they can see, touch, feel and experience the possibilities of all the latest and coolest Android devices.

With Android wearables, smartphones, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, shoppers are invited to experience the complete suite of Android products in an interactive environment like no others.

In another first to give greater assurance to increasing Android users, Challenger launches the Accidental Protection Damage plan. More than half-a-million existing ValueClub members are automatically entitled to a 1-time repair claim for their Android and Windows smartphones purchased at Challenger. Terms and conditions apply.

Leading the way with the game-changing ‘Game On!’
Gaming is no child’s play, and Challenger has its eyes on this niche but growing segment with the first immersive shopping concept for gamers – ‘Game On!’

Spanning over more than 3,000 square feet, this is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions.

Displayed in an interactive format resembling a gaming arena, shoppers are invited to try their hands on a wide range of cutting-edge gaming gadgets and peripherals from brands such as Armageddon, ASUS, Razer, Sony Playstation, Steelseries and Xbox.

Gamers who appreciate console-quality gaming gadgets will be thrilled with the sensory experience where they can see for themselves the vivid graphics of the gaming laptop; test how responsive and intuitive the keyboard and mouse is; and even have a listen to the audio-quality of the headsets.

Also part of ‘Game On!’ is the new Xbox Xperience Zone! – the first of such concepts in Singapore. Gaming takes on a larger than life proportions with three 110-inch video walls where gamers and even non-gamers can immerse in themselves in a selection of games.

The launch of this premier Xbox One experience at ‘Game On!’will culminate after a 10-week competition where the best Xbox One gamer in Singapore stands to win a grand prize of S$3,888 in cash. More details of the competition can be found here.

“We are always exploring new ways to continuously ensure that it is more fun on the Xbox One and working with partners like Challenger is one of them. These giant video walls will provide an unparalleled gaming experience for any fan and are an ideal platform for us to identify the best Xbox One gamer in Singapore,” said Mr Hanson Yap, Marketing Manager of Xbox at Microsoft Singapore.

Game On! and Go Android! are possible only with the support of heavyweight partners like Asus, Microsoft, Sony and Samsung. We all share the same retail experience values of connecting with our customers in a relevant way. Our retail stores must aspire to go beyond just transactions— our job is to build exciting experiential concepts to mark the beginning of each customer’s shopping journey with us,” said Ms Loo.

Challenger’s megastore store in Funan DigitaLife mall opens daily from 10.30am to 9.00pm. For more information on store location and store opening hours, please visit

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