Premium build, great value: OPPO launches new smartphone with mass-market appeal
(Singapore, 20 April 2015) – OPPO brings together two of their product markets together with the OPPO Mirror 3 smartphone. Renowned internationally for audio accessories, Blu-Ray DVD and MP3 players, and locally for smartphones, OPPO combines their diverse expertise to produce a smartphone with universal remote capabilities! As the cherry on an already attractive treat, the Mirror 3 will also be affordably priced in the mid-tier range.
Said Sean Deng, Managing Director of OPPO Singapore, “OPPO has a very diverse presence overseas, and we have begun to share that with Singapore. The Mirror 3 lets users control a wide variety of household appliances all from one device. Its price point and dual-SIM capability also make it a versatile smartphone that students and frequent business travellers alike can appreciate.”
Excellent Handling and Delicate Craftsmanship
The OPPO Mirror 3 sports a 4.7-inch screen and is a compact, lightweight device at only 126 grams. The unique arc at the rear surface of the phone conforms perfectly to the palmar surface for a natural fit in one’s hand. The classic, subtly dotted back cover features a protective, scratch-resistant UV coating for long-lasting durability.
Though a mid-tier phone, the Mirror 3 is crafted with the same precision and attention to detail as OPPO’s premium tier phones, using only top quality build components. Its mass-market retail price point with top-end build quality makes the Mirror 3 a great value deal.
Smart Remote 2.0+
The Mirror 3 comes with OPPO’s new-generation Smart Remote 2.0+ technology. This allows the Mirror 3 to control various home appliances that utilise infrared protocol, such as televisions, and air-conditioners. An extension of two previous generations of smart remote controls, the user-friendly Smart Remote 2.0+ grants effortless and complete control over a multitude of electrical appliances.
Technophiles with many gadgets will enjoy its convenience and ease of use.
A New Lens On Life
Featuring an 8-megapixel SONY IMX179 Backside Illuminated Sensor, with a sensor size of 1/3.2 inches and 1.4μm pixel size, as well as large aperture and Blue Light Filter, the Mirror 3 delivers enhanced image quality day or night.
Selfie kings and queens will appreciate the Mirror 3’s front-facing 5-megapixel camera with golden shooting angle design, and OPPO’s unique Beautify function. The Mirror 3 also comes with the latest version of OPPO’s proprietary imaging technology, Pure Image 2.0+. Pure Image was previously available only in OPPO’s top-tier phones such as the N3 and R5.
Performance, Space, and Dual-SIM
Graphics and gaming aficionados will appreciate the Mirror 3’s Adreno306 graphics processor, which allows it to handle large-scale games quickly and smoothly. It is powered by a 64-bit 1.2GHz Qualcomm Snapdragon Quad-core processor and comes with 1GB RAM. Users who find the 8GB of built-in memory insufficient have the option of expandable MicroSD-card storage up to 128GB.
With dual-SIM capability, the Mirror 3 is a great phone for multi-tasking executives and frequent travellers alike. The SIM-card slots are LTE-compatible, allowing the phone to connect to the fastest mobile broadband networks available worldwide. Be it work or play, the Mirror 3 keeps you connected on the go no matter where you are.
For a phone that works so hard, battery life is of utmost importance. The Mirror 3 comes with Fast-Charge, the ‘lite’ cousin of OPPO’s Flash Charge technology. While not as speedy as the VOOC Flash Charge, Fast Charge is still ahead of the standard charging curve. With a charging rate 60% faster than the industry standard, the Mirror 3’s 2000mAh battery can be fully charged in just 90 minutes.
The Mirror 3 comes with OPPO’s signature Color OS 2.0.1, based on Android 4.4, and will retail at $349. Students may purchase the Mirror 3 at the discounted price of $329. Launching in mid-May 2015, the phone will be available at the OPPO Concept Store at Suntec City Mall, Tower 3.
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