SanDisk Makes it Easy for Consumers to Transfer, Access and Share Photos Across All of Their Favorite Devices

SanDisk Makes it Easy for Consumers to Transfer, Access and Share Photos Across All of Their Favorite Devices

Introduces a new mobile flash drive to simplify management of photos, videos and other files captured on mobile devices  

SINGAPORE, April 21, 2015 – SanDisk Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, has introduced a new, innovative mobile memory solution that helps consumers manage and transfer content captured on their favorite devices. The company’s first Dual USB Drive with Type C connector, ideal for Type C-ready connected devices, enables consumers to quickly and easily transfer content directly from a mobile device to a Mac or PC computer. 

According to a recent industry report from IDC1, this year people will capture and share an estimated 1.6 trillion images, and seven out of 10 of those images will be captured on a mobile device. With this rising trend, users want to be able to easily share and store their content across multiple devices and operating systems – in a seamless, intuitive and secure way.

“With the rapidly increasing amount of content captured on mobile devices, we know that consumers want easy ways to manage it all. In fact, our research shows that 82% of US smartphone users find transferring of photos, videos, music and other files to be very important to them2, and 67% would like new, easy ways of transferring those files,” said Mark Eng, Country Manager, Singapore and Malaysia, SanDisk. “We are focused on delivering memory solutions designed to simplify the transfer process, while also providing expanded storage capacity so they can keep capturing and sharing great memories.”

SanDisk’s First Dual USB Drive with Type C Connector
According to a recent report from Strategy Analytics3, by 2016 12% of handsets alone will feature Type C connectors.  Anticipating significant demand for this new platform, SanDisk is introducing its first-ever USB flash drive with a Type C connector. The new Dual USB Drive features a Type C connector on one end and a USB 3.0 on the other for fast and easy transfer between next-generation devices4 and PC or Mac computers. The new Dual USB Drive will initially be available in a 32GB5 capacity.

The Dual USB Drive with Type C connector also works with the SanDisk® Memory Zone app, which gives users even greater control over their mobile device's memory storage. The app, available for free download from the Google Play™ store, is compatible with most Android™-powered devices and allows users to easily locate, organize, transfer and back up data. When the device is connected, the Memory Zone app auto-launches, and allows users to easily manage and transfer content between their mobile device and the drive.

Pricing and Availability
The 32GB SanDisk Dual USB Drive with Type C connector is priced at SGD99 features a two-year warranty8.The drive will be available in Singapore in mid-April through Challenger Technologies Ltd, Sprint-Cass Pte Ltd, EpiCentre Pte Ltd, nübox and Istudio.

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