Lenovo teams up with Lazada to exclusively launch the A7000 Smartphone in Singapore

Singapore – 13 May, 2015: Lenovo (HKSE: 992) (ADR: LNVGY) today announced that it will partner with Lazada,Southeast Asia’s number one online shopping and selling destination, to launch and exclusively retail the Lenovo A7000 Smartphone. This will be Lenovo’s second initiative to sell its smartphones with the e-commerce platform in Southeast Asia, with the first being on Lazada Indonesia in March 2015.

“Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we anticipate a significant change in the traditional technology business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take that step forward to meet our common goal,” said Dillon Ye, Rest of World Sales Lead, Lenovo Mobile Business Group.

Having recognized an aggressive change in the traditional business model, Lenovo has adopted, implemented and redefined the use of the online-to-offline (O2O) business model which emphasizes the importance of customer engagement, quicker response to feedback and effective social media communication. This model has proven to be successful in countries such as India and Indonesia and will be adopted for Lenovo’s tie-in with Lazada to penetrate key markets like Singapore.

We are excited to exclusively retail the Lenovo A7000 Smartphone in Singapore, having already experienced our successful partnership in Indonesia. I am confident that our market leadership and reach, along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership,” said Maximilian Bittner, CEO of Lazada Group.

As the world’s first smartphone featuring all-new Dolby® Atmos™ technology, the Lenovo A7000 smartphone is built for entertainment on a budget. Perfect for smartphone users who consume large amounts of movies and videos, the A7000 has a 5.5” HD screen and MediaTek 4G LTE True8Core™ processor. Rounded out with dual 8MP and 5MP cameras and adaptive VIBE UI 2.0, the A7000 is a responsive multimedia performer which promises a fulfilling user experience.

Pricing and Availability
Customers may register their interest to purchase the Lenovo A7000 exclusively on Lazada Singapore today onwards.Those who register before 22 May will stand a chance to win one of three Lenovo A7000 smartphones. Retailing at S$229, the Lenovo A7000 will be available for purchase from 22 May and the first 300 customers will enjoy same day delivery. Customers will also receive a free screen protector on top of an official Lenovo Warranty.

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