More industry leaders choose a digital future at CtrlShift
New Heads of Product and Client Success are appointed
With a background steeped in digital, Serm Teck Choon will be at the forefront of the product innovation team in creating new programmatic solutions for advertisers and publishers. He brings nearly two decades of experience from Malaysia’s leading news portal, The Star Online, where he worked as the Head of Products (Digital). He is a who’s who in the digital publishing industry, contributing to breakthrough initiatives, including the launch of the Malaysian audience measurement currency, as Head of Measurement & Audit at the Malaysian Digital Association.
“More people are getting online, more often. Brands have to be there, or risk being lonely offline,” said Serm. “CtrlShift’s programmatic solutions give publishers and advertisers the means to better serve their consumers’ digital needs, with data, in real-time. I was given a strong mandate to build and manage an ambitious pipeline of product innovation, paving the programmatic way in Asia.”
Ikmal brings over seven years of client management experience from top-notch agency names, including Ogilvy & Mather, J. Walter Thompson and Lowe and Partners. He said, “The shift in the industry from traditional to digital platforms is thrilling. The CtrlShift team and I share a strong view that innovation should not come at the expense of service quality. I look forward to fulfilling our goal of client service excellence, delivered through advanced technology with a human touch.”
Today, brands are migrating en-masse to digital, looking to online means to better communicate with their customers. CtrlShift helps companies harness data to connect with their customers in ways which are more meaningful, more relevant, more timely. The company operates in five Southeast Asia five countries – Indonesia, Malaysia, Singapore, Thailand, and the Philippines – helping marketers reach the region’s booming online audience.
“Serm and Ikmal are well-known industry heroes and we are glad to have brought them on board. Their wealth of experience and specialised knowledge will enable CtrlShift to deliver even greater results for our clients,” said Mohan Mahapatra, Head of People & Culture at CtrlShift, “When you are a high-growth company, being a magnet for great talent and creating a strong culture is an absolute must. Today, we are an even stronger team and we are pleased with our ability to attract the top guns.”
CtrlShift is the first and largest independent programmatic marketing company in Asia, delivering ad-tech solutions, digital media and campaign execution, as well as data sciences and marketing advisory services. We serve advertisers and publishers alike.
At CtrlShift, we are 130 passionate people – consultants, media traders, data scientists, ad-tech product specialists and developers. We have the power and knowledge to lead, build and execute the most complex data-driven marketing programs across the region and beyond.
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