Sony Showcases Innovative Wearable Technology Products at Sports & Fitness Asia 2015


Sony Showcases Innovative Wearable Technology Products at
Sports & Fitness Asia 2015
Products include the new Smart B-Trainer™, a device that advises runners on their exercise regime and plans




(SINGAPORE, 11 June 2015) – Embracing the new era of wearable technology, Sony is proud to be a key exhibitor for Sports & Fitness Asia 2015, a premium sports, fitness and lifestyle exhibition and conference catered to the Southeast Asia market. As one of the main exhibitors, Sony will be launching the Smart B-Trainer™, an all-in-one personal training device, and showcasing its suite of wearable technology products at the conference.

Being a massive global industry, wearable technology is entering its new wave of popularity thanks to a growing interest in self-knowledge through self-tracking, also known as the “Quantified Self” movement – a term coined by Gary Wolf, founder of the Quantified Self. Riding on this trend, Sony’s innovations are set to up the game for sports data analytics, where users are able to gather insights about their own sports performance.

“Wearable technology in the sports industry is in high demand right now. It is no longer just a novelty gadget, but it is becoming an essential training tool for the individual by the individual,” said Spencer Low, Assistant General Manager, Deputy Head, Home Entertainment & Sound Marketing Division, Sony Electronics Southeast Asia. “Sony is committed to developing products that cater to the needs of our customers. With the new Smart B-Trainer™, we want to take a step further to raise the level of intimacy between our customers and our products.”

Mr. Spencer Low also added that Sports & Fitness Asia 2015 is a good platform for Sony to showcase their unique wearable products. “We look forward to customers trying out our wide range of wearable technology products at our exhibition booth.”

Products Exhibited


Smart B-Trainer™

The new Smart B-Trainer™ is an all-in-one training device and application that literally motivates runners on their exercise regime with its range of features, such as intelligent music playback based on heart rate monitoring, various training plans, and real time voice coaching.

Developed with the modern runner in mind, the Smart B-Trainer™ comes in a neckband-style housing, and is non-slip to provide users the freedom to run as they like. This sports companion integrates Sony’s latest audio advancements with the latest sensor and software technologies to provide a holistic exercise experience. It consists of the SSE-BTR1 headphone-integrated device that is packed with six types of sensors – heart rate, acceleration, GPS, compass, gyro and barometer – and measures as well as records 11 types of running logs – heart rate, burned calories, distance, time, speed, pace, cadence, steps, stride, running route and elevation.



Smart Tennis Sensor

Smart Tennis Sensor
The Smart Tennis Sensor caters to all levels of tennis players who want to optimise their tennis games and share performance results. It features sensing technologies alongside newly-developed motion and vibration analysis mechanics that study a magnitude of player movements, such as shot count, ball impact spot, swing speed, ball speed, and ball spin. Tennis fans can now take advantage of recent innovations in smart, mobile technologies to help them reach their sporting goals and stay motivated to continue their way towards ace play. Sony partnered with top tennis manufacturer Wilson, as well as HEAD, Prince and YONEX to ensure a perfect fit of the Smart Tennis Sensor with their sleek yet performance-driven rackets known to generations of players.The Smart Tennis Sensor is currently available in Japan, Europe, United States, Australia and New Zealand.



FDR-X1000V

Applying Sony’s vast expertise in 4K video production to a compact, splash-proof POV camera design, the new FDR-X1000V allows adventurers to capture stunning 4K content with ease. It features a ZEISS Tessar® lens with an ultra-wide angle 170 degree[1] field of view, a back-illuminated Exmor R™ CMOS sensor and the acclaimed BIONZ X™ processor, ensuring that video quality remains consistently strong across all shooting environments. It also has Sony’s leading SteadyShot™ stabilisation[2] technology, adding electronic image stabilisation that is approximately three times more effective at suppressing high-frequency motor vibration. With so much packed into such a small body, be sure to capture clear, vibration-free aerial footage using “drones” and enhances action footage of fast-moving subjects.



                                                                                   HDR-AS200V
Sony also introduced the sleek Action Cam HDR-AS200V, which shares many of the same advanced features and exciting technologies as the 4K FDR-X1000V, including full pixel readout image, improved image stabilisation, clean HDMI output and upgraded manual controls. The AS200V can shoot full 1,080p HD/50Mbps video[3] at 60p, 720p HD video at 120p and WVGA video at 240p. 

   

SmartWatch 3 SWR50

Visitors will also get to test the SmartWatch 3, the first smartwatch specifically designed to deliver a groundbreaking combination of technology and style. Featuring the latest Android Wear updates, this fun and useful accessory comes with impressive standalone functionality, as well as incredible details such as a built-in microphone, accelerometer, compass, gyro, and GPS sensor technology; so that users can experience more accurate and powerful activity-tracking without the phone.




SmartBand Talk SWR30

A fashionable and powerful lifelogger, the SmartBand Talk is built for users who live life to the fullest. Equipped with a built-in microphone and speaker, SmartBand Talk brings call handling and voice control from the wrist, making it perfect for those who are constantly on the move. Additionally, the SmartBand Talk also comes with a new built-in accelerometer and altimeter sensor technology that feels how – and how much – the user moves to provide an accurate overview of the daily physical activities; be it walking, running or quality sleeping.



Stereo Bluetooth® Headset SBH70

A water-resistant wireless headset with superior Sony sound quality, the Stereo Bluetooth® Headset SBH70 is lightweight, discreet, and offers all day comfort thanks to the ergonomic earbuds – wear the headset all day, whether at work, or when exercising. With superior sound quality, users can enjoy their favourite beats loud and clear. The echo, and wind and noise cancellation further allows connection of calls with amazing clarity. Users will also have the freedom to access the voice interaction function and tell the Sony Xperia™ Z3 smartphone what to do – be it searching for information or dialing contacts, without the need to look at a screen.



Xperia™ Z3

The Sony Xperia™ Z3 strikes a perfect fusion of design and engineering craftsmanship in a 7.3-mm super-slim rounded aluminum frame. With a fully waterproof[4] body and a two-day battery life, users can take the Xperia™ Z3 with them wherever they go - whether answering a call in the rain or taking pictures in the pool. Drawing on years of expertise from Sony’s award-winning Cyber-shot™ and Handycam™ technologies, the Xperia™ Z3 promises to deliver superior image quality whether it’s in low-light, on the move or even underwater.

As part of this event, Sony is offering the following promotions for the products showcased at Sports & Fitness Asia 2015:

Products
Standard Retail Price (SGD)
Promotion
Action Cam
FDR-X1000V
$749
Free 64GB + Accessory Kit
FDR-X1000VR
$649
Free 64GB + Accessory Kit
HDR-AS200V
$579
Free 16GB + Accessory Kit
HDR-AS200VR
$479
Free 16GB + Accessory Kit
Selected Action Cam accessories
NA
20% off Standard Retail Price
Walkman®
NWZ-WS615 Walkman®
$199
10% off Standard Retail Price
NWZ-W273S Walkman®
$129
Sony Mobile
SmartWatch 3 SWR50 (Classic)
$298
10% off Standard Retail Price
SmartWatch 3 SWR50 (Metal)
$388
SmartBand Talk SWR30
$228
SmartWatch 3 Wrist Strap SWR510
$68
20% off Standard Retail Price
SmartBand Talk Wrist Strap SWR310
$48
Xperia™ Z3
$898
10% off Standard Retail Price
Xperia™ Z3 Compact
$718
Xperia™ E4g
$248

Additionally, the first 10 people to purchase the SmartWatch 3 SWR50 and flash the promotion on Xperia™ Lounge will get a free Smartwatch 3 Wrist Strap WSR50 (White or Lime).

Following the success of the inaugural Sports & Fitness Asia 2013, Sports & Fitness Asia 2015 is co-located with the much-anticipated 28th SEA Games. It is a premium sports, fitness and lifestyle exhibition and conference catered to the Southeast Asia market. This 3-day exhibition is held from today onwards until 13 June at the Singapore EXPO.


Sony’s booth is located at H1-1, Singapore EXPO, Hall 3. For more information about Sports & Fitness Asia 2015, please visit: http://www.sportsnfitness.asia/general-information/
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