ASUS Launches Sleek 7-inch ZenPad C 7.0, First Mobile Device with 64-bit Quad-Core Intel® “SoFIA” Chipset

ASUS Launches Sleek 7-inch ZenPad C 7.0, First Mobile Device with 64-bit Quad-Core Intel® “SoFIA” Chipset
Slim and stylish ultraportable tablet comes with dual SIM capacity that can support 3G voice calls and internet access

·         ZenPad C 7.0 redefines users’ tablet experience with refined styling, incredible entertainment capabilities and customisable functionality
·         Ergonomic rounded edges with embossed leather patterns that tapers to just 8.4 mm
·         First Android L mobile device in Singapore to be powered by the latest Intel® “SoFIA” processor, a cost-efficient chipset that  was created in Singapore
·         7-inch IPS display with a wide, 178-degree viewing angle delivers premium visual experience
·         ZenPad C 7.0 comes with dual SIM capacity with both 3G SIM slots that support all 3G voice calls and internet access for users on-the-go

Singapore (22nd July, 2015) — ASUS today announced the ZenPad C 7.0 (Z170CG), a 7-inch Androidtablet that combines refined styling designs and premium entertainment capabilities to redefine the tablet experience. Inspired by stylish clutch handbags and wallets, the ZenPad C 7.0 takes a handy design with embossed leather patterns and a polished metallic frame for a bold and luxurious feel. The ZenPad C 7.0’ssvelte 8.4mm profile and 265g weight creates a device that is extremely portable. Powered by the latest Intel®SoFIA processor, ZenPad C 7.0 is the first device to be powered by the locally created mobile chipset. Available in Obsidian Black and Pearl White colours, the ZenPad C 7.0 CG will be retailing at $199 at all ASUS authorised retailers and ASUS brand stores from today.

New Cost-Efficient System-on-Chip (SoC) for Mobile Devices
Announced earlier this year at the Mobile World Congress, the Intel® Atom™ x3 Processor series is Intel’s first integrated communication platform. Formerly codenamed as “SoFIA” – short for “Smart or Feature phone with Intel Architechture”, this series of processor is a low-cost system-on-chip (SoC) with 64-bit quad-core Intel®Atom™ processor cores and integrated cellular baseband modem suited for smart or feature phones, phablets and tablets. The Intel® Atom™ x3 Processor series provides a foundation for full-featured and cost-effective platforms with fast and seamless mobile experiences.

ASUS ZenPad Series – Latest Tablet Series that Empowers Luxury
Announced at the recent Computex show, the ZenPad series is the latest ASUS tablet series that features an alluring appearance inspired by the ASUS Zen design philosophy of  harmonious beauty in crafting and functionality. It will be available in 7, 8 and 10-inch display sizes, with varying configurations using the latest 64-bit quad-core Intel® Atom™ x3 (Codenamed “SoFIA”) processors. The ZenPad C 7.0 is the first mobile device to be powered by Intel’s “SoFIA” processor which was created locally.

Fashion-Inspired Design
The design of the ZenPad C 7.0 carries modern influences and a simple, clean look that gives it a universal and stylish appeal. These elements are inspired by the ASUS Zen design philosophy of balancing beauty and strength. With its clean lines, embossed-leather patterning, and premium styling influenced by fashion accessories such as clutch bags and wallets, ZenPad C 7.0 has a luxurious appearance unique among mobile devices. Ergonomic rounded edges make ZenPad C 7.0 comfortable to hold and carry, and its polished metallic frame adds a bold visual accent.
The ZenPad C 7.0 comes with the latest Android 5.0 ‘Lollipop’ and features ASUS ZenUI, an all-new mobile user interface that has more than 1,000 features built around the concepts of freedom, connection, and expression. As a fully customisable user interface, the ASUS ZenUI offers advanced functionality with a stylish, clean design that places information front and center for a simpler, smarter user experience.

Incredible Mobile Entertainment
The ZenPad C 7.0 delivers a premium entertainment experience with a wide, 178-degree viewing angle, IPS display that provides up to a 76.5%screen-to-body ratio plus the new exclusive ASUS Tru2Life technology. This uses the latest image processing technology found on high-end TVs to deliver incredibly realistic images with accurate contrast, sharpness and detail. In addition, the ZenPad C 7.0 also features the exclusive ASUS VisualMaster technology, which is a suite of visual enhancement technologies that combine hardware and software features to optimise all aspects of the display, thus resulting in a surreal viewing experience. For users who spend long hours reading or watching their favourite books and movies on the screen, the ASUS Bluelight Filter helps to reduce eye fatigue over prolonged periods by minimising blue light emission from the screen without affecting other colours. Featuring DTS-HD premium sound and SonicMaster technology for further audio enhancement, the ZenPad C 7.0 ensures the ultimate audio and visual experience for users anywhere and anytime.

Availability & Pricing
The ZenPad C 7.0 (Z170CG) will be available from today at $199 at all ASUS authorised retailers and ASUS brand stores.

Other models of the ASUS ZenPad series will be available in time to come. Availability of the models will be announced at a later date.

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