Jaybird releases next generation of wireless sports ear buds

Jaybird releases next generation of wireless sports ear buds



SEPTEMBER (SINGAPORE)
- Premium lifestyle brand Jaybird has launched X2, the second generation of their bestselling sport headphones BlueBuds X, in Singapore. A new array of colours also complements its release, with Charge (Neon), Fire (bright red) and Ice (blue), adding a cutting edge to the brand.

Since its last release, there have been significant enhancements made to the X2 including three sizes of Comply Sport memory foam ear tips that were previously sold separately. Other improvements include upgraded ear fin ergonomics and further refinement of the sound profile. The new battery also operates at less power, which enables listeners to enjoy long usage periods without fuss.  

Technical features such as enhanced Bluetooth audio and Bluetooth Signal (SignalPlus™) will also improve the listening experience of users of the X2, who will certainly welcome it as part of their active lifestyles. The new Bluetooth update also means users will have less interference in cross-body signals and dropout rate.

The X2 are part of Jaybird’s ongoing efforts to own the wireless sports audio space and to become the brand of choice for active consumers in Singapore. Jaybird’s international CMO Rene Oehlerking said: "We can't wait to get these to our fans. We've improved on BlueBuds X in every way.”

The X2 is available at all leading electronic retailers at the recommended retail price of $259.





Key Features
Enhanced Bluetooth Audio- Jaybird developed its own codec for decoding the audio with an enhanced bit rate. The result is crystal clear Bluetooth audio, which rivals leading wired headphones. Jaybird calls the technology Shift Premium Bluetooth Audio and the X2 leads the wireless sport category with top-shelf audio performance.
Fashion, Form, & Function - X2 features a circuit board layout that wraps back on itself into a small form factor with a matching sized battery in the corresponding ear. This functional and stylish design, pioneered in the previously released BlueBuds X, is now the benchmark for imitation. X2s come in six vibrant colours to match any style, and are coated in a durable soft-touch matte finish. They are the smallest and most fashionable sport wireless headphones on the market.

Extended Battery- While making the smallest-in-class Bluetooth headphones, Jaybird also designed and tuned the product to operate using less power. This has resulted in category-leading 8 hours of playtime. Users can listen all day, or enjoy a full week of workout sessions. Jaybird calls this Battery HD.

Enhanced Bluetooth Signal- X2 features what Jaybird calls SignalPlus, an innovative product architecture and antenna design that eliminates cross-body signal interference and dropout. It is a significant breakthrough and meaningful benefit for active people who become Jaybird brand evangelists once they experience zero-signal-loss for themselves.

Versatile Wear Options- X2's earphone housing is designed to allow the user to wear the product under-ear, or over-ear with reduced cord length through a cord management clip system. Jaybird calls this X-Fitand its over-ear lifts the cord off the neck and provides the most liberating sports music experience. This has been a huge hit with runners as they acknowledge Jaybird's unique innovation around consumer insight. The under-ear wearing style offers users a non-sports looking product for a more traditional everyday use-case. This configuration is ideal for hands-free phone calls.

Secure Fit- Jaybird's patented redesigned ergonomic ear fins ensure the highest level of comfort and a superb fit for any activity.

Sweat-Resistant- Improved sweat protection means that X2 takes Jaybird's legendary durability to the next level. All of X2's components are treated to ensure the highest standard of sweat resistance. Jaybird backs this up with a lifetime sweat proof warranty.

Comply Memory Foam Ear Tips- Jaybird has now included Premium Comply foam sport ear tips with X2. These tips are exclusively designed for Jaybird X2, delivering maximum noise isolation, fit, and comfort.

Software Updates- Per consumer preference, X2 software updates allow for seamless volume control and an uninterrupted listening experience.

Carrying Case- X2's redesigned sport silicone carrying case is big enough to fit buds and all in-box accessories comfortably and stylishly in a compact package.




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