RAZER ANNOUNCES LAUNCH OF NEW NABU SMARTBAND

RAZER ANNOUNCES LAUNCH OF NEW NABU SMARTBAND

Thousands of Limited Edition PAX Nabu X units to be given to expo attendees as part of Razer wearables celebration



SEATTLE (PAX Prime 2015)  Razer, a world leader in connected devices and software for gamers, today announced the launch of its Razer Nabu smartband. A two-and-half minute zombie survival guide commercial produced by Razer will inaugurate a marketing campaign that highlights the benefits of “living smarter” with Nabu.

Interested parties may check out the “Five Rules of Zombie Survival” spot at http://rzr.to/nabu-ad

“When we originally announced the Razer Nabu at CES 2014, we received a ton of feedback on features that users enjoyed and aspects that needed improvement,” says Min-Liang Tan, Razer co-founder and CEO. “We re-designed the Razer Nabu with that feedback, including a change in the placement of the button for a more intuitive user experience. The zombie video we’ve made is a fun way for us to commemorate the re-launch of one of our most anticipated products with the fans who helped make it a reality.”

Razer will celebrate its next generation of wearable products at PAX Prime in Seattle this weekend by giving away 2,000 exclusive PAX Blue Nabu X smartbands to gamers at the expo.

Both Nabu and Nabu X will receive major updates through a new companion app that will be compatible with both devices. The new companion app comes with a vibrant UI for a clearer, more motivating picture of the user’s daily activity, as well as advanced auto-sleep tracking algorithms, amongst other new features. Current Nabu X users can download the beta version of the companion app at www.razerzone.com/nabu-x from today.

A unique band-to-band communication technology is built into the Razer Nabu. Users will be able to display fitness tracking and smartphone notifications directly on their wrist via a discreet OLED screen. To find out more about the Razer Nabu, please visit www.razerzone.com/nabu.

PRICE: $99.99

AVAILABILITY:

Pre-order – Opens Sept 15th
Shipping – October 2015

PRODUCT FEATURES:
Compatible with: iOS devices – iPhone 5, 5S, 5C, 6 and Android 4.3-and-up devices
Lithium-polymer battery with up to 6 days life
Splashproof

Display and sensors:
OLED 128x16 single color
3-axis accelerometer
Cylindrical vibration motor

Software:
Pairing via Bluetooth Low Energy
Nabu companion app downloadable on Google Play Store and Apple iTunes

For the LATEST tech updates,
FOLLOW us on our Twitter
LIKE us on our FaceBook
SUBSCRIBE to us on our YouTube Channel!
SHARE
    Blogger Comment
    Facebook Comment

0 comments: