GO OFFLINE, STAY CONNECTED WITH NEO GARDEN CATERING

GO OFFLINE, STAY CONNECTED WITH NEO GARDEN CATERING
·         Leading food catering brand sparks off a 50-minute challenge to encourage tech-savvy individuals to reconnect with their loved ones over a meal through real-time conversations
·         Online Contest for the most creative way to set digital devices aside during a meal


Singapore, 27 January 2016 – February is a month of celebrations and love, with Chinese New Year and Valentine’s Day within the month. Neo Garden Catering (梁苑), Singapore’s No. 1 Events Caterer, launches a campaign to challenge people to disengage from their digital devices, especially during meal times, and reconnect with each other through real-time conversations.

The “Go Offline, Stay Connected” campaign will run from today till 29 February online. The key focus will be a campaign video, which depicts a lady who surprised her family with a challenge – to leave their devices untouched for 50 minutes during a meal. The video, shot at the home of Mrs Leong, one of Neo Garden Catering’s customers, documented the dinner process as well as the family’s realisation of how it affected them.




Screenshots from the video.
[Available on: 
https://www.facebook.com/NeoGardenCatering/videos/10153815179523670/
In conjunction with the video, members of the public can also take part in an online contest via Facebook to suggest ways to leave their digital devices aside during their meals. They can submit a photo or a video via the hashtag#GoOfflineStayConnected. The most creative idea will stand to win $100 worth of catering vouchers. Details of the contest are available in the Annex. The contest will be held from 27 January to 29 February 2016. 

Said Jessie Ong, Brand Manager for Neo Garden Catering, “It is a common sight today: meals start with a social media post, conversations are interrupted by notifications from digital devices, and gatherings where conversations happen on online platforms instead of with those physically present. In line with Neo Garden Catering’s 2016 tagline “Bringing People Together”, we want people to spend quality time with each other over quality food. With the upcoming Chinese New Year, we hope to encourage all to put your devices aside during this reunion, and cherish and connect with people around you in person.”

For more details of Neo Garden Catering’s “Go Offline, Stay Connected” campaign, please check out www.facebook.com/NeoGardenCatering .


Annex: About the “Share your #GoOfflineStayConnected ideas” online contest

Get your creative juices flowing and share with us how you will get your family/friends/guests to set aside their phones and digital devices during a meal. The most creative idea will win $100 worth of Neo Garden catering vouchers.

Contest starts from 27 January and ends on 29 February 2016 11.59pm.


How do I Win?
·         Take a photo or video of your creative idea in action, include the hashtag #GoOfflineStayConnected, and tag us@NeoGardenCatering
·         Submit your entry via Facebook. (Ensure that your profile & your post is public, so that we can find it!)
·         Keep your fingers crossed and wait for the good news!

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