NYP Students First in South East Asia to Work On Ideas for Continental in its “Trend Antenna” programme
Singapore, 29 February 2016 – With technology advancing rapidly, far-fetched dreams like automated vehicles that seemed impossible a few years ago have become a reality today. Now the focus is to create engaging and exciting automated vehicle experiences for users. Nanyang Polytechnic’s (NYP) School of Interactive & Digital Media (SIDM) students will have this opportunity to develop their creative ideas, under Continental’s global innovation programme, Trend Antenna.
This is the first time that Continental, an international automotive supplier and technology company, is running the programme in South East Asia. The structured programme, which will run for a minimum period of nine months, will encourage second-year SIDM students to conceptualise and develop creative ideas to enhance the user experience for future vehicles. These students, enrolled in the diplomas in Interaction Design, Digital Game Art & Design and Game Development & Technology, can look forward to an enriching experience and perhaps, even have their ideas implemented by leading Original Equipment Manufacturers (OEMs) who have a close working relationship with Continental.
Photo 2: Upcoming students from the School of Interactive & Digital Media gearing up for the Trend Antenna programme - (from left): Sharifah Nur Sukma Bte Syed Hassan, Bong Wen Jie and Muhammad Zul Eddy Bin Zainol.
“Through this collaboration with Continental, our staff and students will have the opportunity to apply their creative skills in looking at day-to-day mobility problems from different perspectives, and hopefully in the process discover the latest trends and implement bold and creative ideas for the future of mobility. The future is not just about thinking outside the box, it is realising that there is no box – and that anything is possible when seen from different perspectives. We are pleased to be working with a leading and yet like-minded international automotive company and we are confident our students will gain invaluable exposure to the development of exciting in-car interactive user experiences,” said Mr Daniel Tan, Director of School of Interactive & Digital Media, Nanyang Polytechnic.
After Frankfurt (Germany), Regensburg (Germany), Shanghai (China) and Guadalajara (Mexico), Singapore is Continental’s fifth Trend Antenna location launched globally. So far, more than 170 students from around 10 different disciplines are working with Continental in the Trend Antenna programme.
Ralf Lenninger, Senior Vice President Interior Electronics Solutions in Continental’s Interior division added: “With the ongoing initiatives to make Singapore a Smart Nation, the Trend Antenna will provide a suitable platform to get students to research trends for the future of mobility. The strong foundation of SIDM’s interactive and digital media curriculum makes NYP an ideal partner to launch the programme in Singapore, and we look forward to the innovations by these students that will make a
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