Perfection Redefined – Discover A Brand New 4K Experience

Perfection Redefined – Discover A Brand New 4K Experience
Sony introduces a new #Sony4KHDR (High Dynamic Range) and BRAVIA™ LCD TV line



(SINGAPORE, 3 March 2016) – Sony today introduces a new 4K High Dynamic Range (HDR) television series and a new BRAVIA™ LCD television series. Designed to deliver a greater brightness range and higher contrast, the new 4K HDR TV line makes the best use of 4K HDR content with its unique backlighting technologies in a slim design; while the latest LCD TV series incorporates Clear Phase audio technology for pure and natural audio.

HDR is a burgeoning video standard that greatly expands the range of possible visual expression by reproducing higher brightness, higher contrast and more vibrant colours. Sony’s new Slim Backlight Drive™ technology with a new grid-array backlighting structure, which was previously only available with full-array backlighting systems, further allows X-tended Dynamic Range™ PRO technology to boost peak brightness and black levels more precisely and enhance contrast levels, while maintaining a slim form factor. The 4K Processor X1™ and its precision colour mapping technology allows TRILUMINOS™ Display to reproduce a wider colour range with accurate colour details at any brightness level. The X1 also improves the streaming quality of 4K HDR images provided by Internet video services.

But the viewing experience goes beyond just the screen. When hung against a wall, the X93D series sits close to the wall and virtually disappears into it, leaving behind nothing but the picture itself. When the television is set on a TV rack or a cabinet, its clean cable management keeps wires out of view and looks equally elegant when viewed from behind.

Sony’s 4K HDR TV series also runs on Android TV™ with Sony’s exclusive user interface. From live TV broadcasting to Internet video services, the seamless user interface Content Bar includes enhanced content navigation along with voice search.

The 4K HDR TV series ranges in screen size from 55” class to 75” class.

On the other hand, the new BRAVIA™ televisions are designed with sleek lines and an elegant slim display to complement your home interior and its clean cable management keeps wires out of view when you watch the screen.

The W75D/ W65D/ W60D series incorporates Clear Phase audio technology which analyses and compensates for inaccuracies in its built-in loud speakers’ response, resulting in pure, natural audio with smooth, even reproduction of all frequencies.

It also connects to a wide range of Internet video services, such as YouTube and Netflix, wirelessly by using built-in Wi-Fi®. Photo Sharing Plus makes it possible for up to 10 users to share photos and music from their smartphone or tablet wirelessly on the big screen.

The BRAVIA™ LCD TV line comes with multiple screen size options from 32” class to 55” class.

2016 BRAVIA™ 4K TV Line-up:
X93D Series (55” and 65” Class models) 4K HDR TV
        HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, with HDMI and USB ports.
        Features Slim Backlight Drive™ with a unique grid-array backlighting structure that distributes the backlight source more precisely to each specific zone of the screen, while maintaining a slim display.
        Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos.
        Includes X-tended Dynamic Range PRO to produce our best contrast ever, enhancing HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting algorithm.
        Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
        Uses 4K X-Reality™ PRO to provide stunning detail with Sony’s unique reality creation database algorithm whether you are viewing a TV broadcastings, DVD, Blu-ray Disc, Internet video service or digital photos.
        The ultra slim design hangs very close to the wall with a sleek rear design and clean cable management for table top mount.
        Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Use Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. And with access to Google Play™, you can enjoy what you like on a smartphone or tablet on your TV.
        Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

X85D Series (55”, 65” and 75” Class models) 4K HDR TV
        HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, with HDMI and USB ports.
        Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos.
        Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
        Uses 4K X-Reality™ PRO to provide stunning detail with Sony’s unique reality creation database algorithm whether you are viewing a TV broadcastings, DVD, Blu-ray Disc, Internet video service or digital photos.
        The ultra slim design comes with sleek rear design and clean cable management for table top mount.
        Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Use Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. And with access to Google Play™, you can enjoy what you like on a smartphone or tablet on your TV.
        Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

S85D Series (55” and 65” Class models) 4K HDR TV
        HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, with HDMI and USB ports.
        Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos.
        Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
        Uses 4K X-Reality™ PRO to provide stunning detail with Sony’s unique reality creation database algorithm whether you are viewing a TV broadcastings, DVD, Blu-ray Disc, Internet video service or digital photos.
        Features a curved screen to provide the perfect blend of immersion and comfort with clean rear design and clean cable management for table top mount.
        Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Use Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. And with access to Google Play™, you can enjoy what you like on a smartphone or tablet on your TV.
        Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

2016 BRAVIA™ LCD TV Line-up:
W75D Series (43” and 49” Class models) Full HD LCD TV
W65D Series (40”, 48” and 55” Class models) Full HD LCD TV
W60D Series (32” Class model) HD LCD TV
        Features X-Reality™ PRO to provide stunning detail with Sony’s unique reality creation database algorithm whether you are viewing a TV broadcastings, DVD, Blu-ray Disc, Internet video[1] service or digital photos.
        The sleek lines and an elegant slim display come with clean cable management to keep wires out of view when you watch the screen.
        Features Clear Phase audio technology which analyses and compensates for inaccuracies in the speaker’s response. It does this by ‘sampling’ the speaker’s frequency response with far higher precision than ever before.
        Supports major Internet video services such as YouTube, Netflix and Opera apps1[2] to enjoy more video content easily with built-in Wi-Fi®.
        Features Photo Sharing Plus which allows you to throw photos[3] from your smartphone onto the big screen wirelessly, and to share your favourite photos from the TV.
        X-Protection PRO enhances Sony TV’s durability with four protection features to guard against Dust[4], Lightning, Surge and Humidity.

The new line of BRAVIA™ 4K HDR and LCD TV from Sony will be available at all Sony Stores and selected authorised outlets from the following dates. All prices will be available at a later date. 

Models
Availability
Recommended Retail Prices (SGD)
X93D Series
Q1 2016
To be advised
X85D Series
Q1 2016
To be advised
S85D Series
Q2 2016
To be advised
W75D Series
Q2 2016
To be advised
W65D & W60D Series
Available*
$499 (32”)
$749 (40”)
$1,149 (48”)
To be advised (55”)
*The 55” Class Models for the W65D series will be available in Q2 2016.

[1] Internet video services and browser will be available with future updates.
[2] Netflix country expansion is open to the public from 6 January 2016, 10:00AM PST.
[3] Android™ 2.3 and above, and iOS5 and above.
[4] Only applicable to the W65D/ W60D series- excluding the 55” variant

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