The world’s leading resource for tours and activities marks regional growth

(21 March 2016) – Viator, a TripAdvisor company and the leading resource for tours and activities worldwide, has announced the appointment of Anita Ngai to the newly created role of General Manager for the Asia Pacific region. Ms. Ngai, who will be based in Viator’s San Francisco headquarters, will be responsible for widening Viator’s expanding global footprint across key regions in APAC including Hong Kong, China, Japan, and Southeast Asia.

Working closely with global Viator and TripAdvisor teams and taking into consideration the nuances of many of the travel markets in this region, Ms. Ngai will be focused on localizing the customer experience and marketing approach, as well as improving the relevance of Viator’s product mix to an increasing number of sophisticated and independent outbound travelers. Ms. Ngai will also be focused on identifying potential partnerships for Viator with Asia-based distribution platforms, potential affiliate partners, and other potential business opportunities.

“Bolstering our presence in Asia is an important next step for Viator, with such strong potential for growth and meaningful new partnership opportunities,” said Ms. Barrie Seidenberg, CEO of Viator. “Anita – who is fluent in Chinese and Japanese – brings a unique blend of expertise in strategy and operations, the online travel industry and Asian culture, that will collectively be a huge asset for Viator as we expand our operations across the region.”

“Taking the lead on Viator’s expansion into Asia allows me draw on many aspects of my background that I’m passionate about, from the region itself to the creation of bespoke strategies for effectively reaching the local traveller,” said Ms. Ngai. “Recent studies point to a maturing Asian travel market, moving online and on mobile, with a growing inclination toward independent domestic and international travel. I’m excited to be working with Viator on this latest chapter of the growth story.”

Before joining Viator, Ms. Ngai was head of strategy and business development for The Link Asset Management Limited in Hong Kong where she led corporate strategy and digital business development for the largest retail REIT (real estate investment trust) in Asia. From 2011 to 2014, Ms. Ngai held roles with Expedia’s, first as director of strategy, APAC, then as head of marketing for the region, responsible for online and offline marketing and strategy development and execution. She was previously with McKinsey & Company in New York and Greater China, consulting for companies in travel and logistics, and consumer goods and retail sectors. Ms. Ngai earned her B.S. in civil engineering and minor in architecture from Cornell University, and her M.A. in international relations from Yale University.

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