WSJ. Custom Studios Launches Year Two of “Multipliers of Prosperity”
Award-winning campaign drives awareness and action to promote financial inclusion in Asia
3 March 2016, Hong Kong – WSJ. Custom Studios today announced the launch of the second year of “Multipliers of Prosperity”, its award-winning custom content hub highlighting challenges and opportunities to promote financial inclusion-- the delivery of financial services at affordable costs for people struggling to access financial services-- as part of broader campaign in collaboration with MetLife Foundation, the sponsor for the projects.
“Multipliers of Prosperity” is part of a multifaceted campaign developed by WSJ. Custom Studios, the content marketing division within The Wall Street Journal’s advertising department, to bring the issue of financial inclusion to life.
“WSJ. Custom Studios is dedicated to developing creative, innovative solutions in partnership with marketers to deliver best-in-class branded content solutions across all platforms on a global scale,” said Trevor Fellows, Global Head of Advertising Sales, The Wall Street Journal. “We are delighted to deliver Multipliers of Prosperity for the second year in a row, utilizing top-notch storytelling through custom videos, photo galleries, infographics and original content to showcase the important issue of financial inclusion and highlight groundbreaking solutions.”
Multipliers of Prosperity provides an in-depth look at the world of financial inclusion – what’s working, what’s not, and innovative organizations making breakthroughs in moving the needle. Most significantly, the hub chronicles the triumphs of people who have taken steps towards financial stability and providers who have helped them reach their goals. Over the next five months, Multipliers of Prosperity will feature a mix videos, stories, original photography and interactive storytelling. This includes a 5-part video series showcasing organizations making a significant impact to individuals and communities in Asia in partnership with MetLife Foundation, including Trickle Up in India and Sesame Street in China. “We believe this project with WSJ. Custom Studios has helped us point the spotlight on what’s working, what needs attention, and the innovative solutions available to help more people achieve their full financial potential,” said Dennis White, president and chief executive officer of MetLife Foundation.
In recognition of its original videos for the project, WSJ. Custom Studios was recently awarded a silver Midas Award in the Lending category for ‘a Dispatch from India.’ This short film highlighted the work of Ujjavan, a microfinance institution and partner of MetLife Foundation in India. The Awards recognize excellence in financial marketing and advertising on a global scale. To date, the campaign has promoted a significant increase in public awareness on the topic of financial inclusion delivering more than 20 million digital and print impressions, more than 100,000 page views and over 15,000 social shares.
For more information on Multipliers of Prosperity visit multipliersofprosperity.com. To learn more about WSJ. Custom Studios visit wsjcustomstudios.com.
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