LeEco Leads "Negative Profit for Hardware" Era with Cross-category Launch of CDLA Superphones, TV, EV and VR
(April 21, 2016, Beijing) On April 20, LeEco held a grand cross-category product launch event at LeSports Center in Beijing, attended by 2,600 journalists and nearly 8,000 LeFans from around the world, where it launched unprecedentedly four new devices across four industries, including Le 2 Superphones, Super TV, Le VR and self-driving Super EV. The four devices belong to four industries yet have the same brain, the same nerve center and the same bloodline and share the same ecosystem.
Le 2 is the world's first flagship phone to support the LeEco-initiated Continual Digital Lossless Audio (CDLA) standard which is accredited by the Chinese Musicians Association and takes the music industry into the continual digital lossless audio era, representing the second offensive against iPhone.
The Le 2 series is available in three variants: Le 2, Le 2Pro and Le Max2. While continuing the first generation's popular features such as boltless exterior design, bezeless display, Type-C, and metal unibody, the second-generation series is thinner with guaranteed performance and a longer battery life and even more aesthetically appealing in every detail and as a whole. In particular, it radically does away with the 3.5mm earphone jack to provide users with the revolutionary Type-C digital lossless audio experience, breaking a paradigm that has been unchanged in the earphone industry for three decades and ushering the music phone industry into the CDLA era.
The flagship Le 2Pro, treated with a three-level anodic oxidation process for the first time in the industry, gets a new refresh with new bezeless ID 3.0 screen in infinite design to provide a completely immersive visual experience. The three-level anodic oxidation process is the result of ten months of intensive R&D efforts with a total investment of more than RMB 20 million, including personnel, material and equipment costs. The top-of-the-line Le Max2 continues Le Max's symmetrical design in the unique "dopamine red" created by applying color psychology insights to be emotionally appealing and pleasing to the eye. The power and volume buttons are also ingeniously designed and masterly crafted. Le Max2 is also among the world's first smartphones to be powered by the Qualcomm Snapdragon 820 processor and the world's first commercially available metal-body phone to offer the ultrasonic fingerprint scanning feature.
The Le 2 Superphones are still offered at a negative profit for hardware as LeEco continues to promote the hardware freebie model in a bid to advocate an all-new ecosystem consumption pattern and usher the industry into the ecosystem era.
During the launch event, LeEco also unveiled its fourth-generation Super TV lineup – Super 4 X50 Pro (RMB 2,999), Super 4 X50 (RMB 2,499) and Super 4 X50 CSL Edition (RMB 2,699). All the three products are offered at prices below their mass production cost prices with subsidy from the larger LeEco ecosystem to lead the TV industry to the "negative profit for hardware" era.
The greatest highlight of the launch event was LeSEE's first self-driving concept car. LeSEE co-founder and global vice president Ding Lei gave an introduction to the LeSEE concept car which has an immediate "Internet feel", with a super-cool ultra-size LED display on the front to display vehicle status. Positioned as an intelligent Internet car, it can drive and learn autonomously with extensive novel functions including face recognition, emotion recognition, environment recognition and road recognition and has received 804 patents worldwide. LeEco has applied for over 10,000 patents worldwide which span nine areas including phone, TV, car, EUI, VR and cloud, demonstrating the power of innovation based on ecosystem synergy.
During the event, Jia Yueting, LeEco founder and CEO of LeEco, and Ding Lei demonstrated the self-driving function of the LeSEE concept car, using a Superphone to control the car remotely, with its state-of-the-art intelligent connectivity package being highly praised by the audience. Ding Lei disclosed that the ecosystem-empowered intelligent Internet car will be showcased at Auto China 2016 to be held five days later.
In addition, LeEco also released its latest EUI 5.8 OS which achieves historically nine-camera live video streaming, representing a giant step forward from the 3-camera live video streaming introduced at last year's 4/14 launch event. Speaking of the 3-camera live streaming, Jia Yueting said then that it would be difficult for Apple to introduce a similar thing even within two years.
The 4/20 "Ecosystem without Borders" launch event set a number of records. It achieved for the first time global VR live streaming, making it possible for over 1,000 journalists and countless LeFans, including those from North America, India and Hong Kong, to witness the event in a lifelike setting in real time. At the event, LeEco's new VR product designed to work perfectly with Superphones also made its debut, providing a fascinating immersive experience to users.
The event was not only the world's first VR-enabled but also the world's first interactive live-cast launch event, introducing the all-new "live lottery" launch event model. The 4/20 launch event was broadcast live on nearly 100 online video sites and became the world's first product launch to be live-streamed on Facebook which is one of the cloud sharing distribution channels of LeEco, setting a new record.
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