Vuclip Reveals Consumer Engagement Metrics in Malaysia
for OTT Service Viu
for OTT Service Viu
KUALA LUMPUR, April 19, 2016 – Vuclip, a PCCW Media Company, today unveils key engagement metrics forViu, its OTT service. This viewer data is the result of analysing app and desktop viewership. As online audiences become more fragmented with choice, Viu distinguishes itself as a destination for the best Asian content, both from TV shows as well as regional movies, with strong engagement across both desktop and mobile platforms.
Top Three Consumer Engagement Metrics
The following are three key insights since Viu launched in Malaysia two months ago:
· The average Viu user watches 20 videos per month. The most active times are at night after work hours, with the most popular days being Wednesday through Sunday.
· The top ten pieces of content consumed on Viu include Korean TV shows, Bollywood movies and Malaysian TV shows, which showcases consumer demand for the Best of Asian Entertainment.
· 90 percent of videos are watched with subtitles in both regional languages as well as English.
Commenting on this, Mr. Kingsley Warner, General Manager of Vuclip Malaysia said: “We believe in focusing on non-vanity metrics that are consumer-focused to drive our business, meaning engagement time, retention rate and consumer reviews. While it is still early days for us with 60 days since our successful launch in Malaysia, the initial numbers around consumer engagement and our strategic partnerships are very exciting and validate our strategy to be a global service offering Best of Asian content with a localised experience.”
Viu is a freemium service, with Malaysian viewers having access to thousands of hours of content for free. Viupremium service by subscription provides an advertising-free experience and additional premium content for RM 10 per month. Content is available from regional and international marquee studios such as Primeworks Distribution Media Prima, MD Entertainment Indonesia, Vision Plus Entertainment, Double Vision, Media Quiz, Huace, Media Asia, Transmedia and Caracol.
Viu is accessible on mobile phones and tablets as well as desktops by downloading the Viu app on Google Play, Apple App Store or by typing in www.viu.com on a desktop browser, as well as via Telekom Malaysia, Maxis One Malaysia and Digi Video Freedom.
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