BMC and PSFK Introduce the Digital Transformation Playbook

BMC and PSFK Introduce the Digital Transformation Playbook

New report provides actionable advice for businesses and organizations as they
embark on digital transformation

Singapore — June 23, 2016 — BMC, the global leader in IT solutions for the digital enterprise, has teamed with PSFK, one of the world’s leading think tanks, to develop The Digital Transformation Playbook. This guide provides key insights and actionable steps for business executives and public sector organizations to follow as they seek to enhance customer experiences, processes, and business models through digital transformation.

Today’s businesses face always-on, always-accessible, and ever-evolving demands from customers, employees, and partners, requiring speed and agility to react quickly to changes in the market and to exploit new opportunities. According to Capgemini Consulting, companies that become digital enterprises can look forward to a 26 percent increase in profitability, a 12 percent increase in valuation, and a 9 percent increase in revenue to asset ratio1.

The Digital Transformation Playbook aggregates third party research about digital transformation opportunities across multiple industries, presents actionable insights for executives to follow, and brings those recommendations to life through case studies and content designed to guide businesses grappling with change.

“Most organizations are beginning to recognize they are losing pace in today’s highly mobile, cloud-driven environment where an optimal customer experience is defined by fast, seamless and secure interactions from anywhere using any device,” said Piers Fawkes, Founder of PSFK and Editor-In-Chief of “They know new technology and reconceived business processes are key to digital transformation, but what is the right path forward? The Digital Transformation Playbook provides a roadmap to help decision makers determine how to identify the unique challenges of their businesses and set a path for success.”

The Digital Transformation Playbook explores key opportunities and strategies to consider when starting or continuing a shift to digital services. 
·        Four digital transformation opportunities businesses should consider:
o   Rapid Application Innovation
o   Big Data for Improved Insight
o   Enabling the Next Generation Workplace
o   Security at the Speed of Business
·        Specific, comprehensive strategies for taking advantage of each opportunity.
·        A detailed exploration of why these strategies are important to digital business.
·        Key considerations for moving forward with each strategy, and pro tips from BMC experts.
·        Case studies of leading companies spanning a broad range of industries that have implemented each strategy.

“For businesses, digital transformation will be as disruptive as the industrial revolution, and companies must either adapt to win or risk becoming obsolete,” said Nick Utton, CMO of BMC. “Together with PSFK, BMC is sharing best-in-class opportunities and actionable strategies that organizations can leverage as decision makers are considering, beginning or continuing the transition into a digital enterprise.  No other industry report has so clearly and succinctly pulled together the essential elements of why and how to confront digital transformation.”

How to Get the Report
To download a complimentary copy of The Digital Transformation Playbook, visit

1 Capgemini Consulting, “The Digital Advantage: How digital leaders outperform their peers in every industry,” 2015.

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