Brighten Up Your Selfie: OPPO Announces Entry-Level A37

Brighten Up Your Selfie: OPPO Announces Entry-Level A37
- OPPO widens range of selfie phones with the A37 –


Singapore, 31 May 2016 - Bringing consumers superior photography and meticulous design at an incredible price, OPPO announces a new entry-level device, the A37. The device boasts two high-performance cameras, eye-catching design and the upgraded ColorOS 3.0, making for a premium experience that belies its price.

Brighten Up Your Selfie, Capture Your Life
The A37 brings users an outstanding selfie-snapping experience, even in low-light conditions. It uses a 5 MP BSI+ front camera with a 1/4-inch sensor, and uses extremely large 1.4 μm pixels, the biggest in the smartphone industry. This allows for more light to enter the camera and boosts light sensitivity.  Coupled with the Screen Flash feature, which emits a flash from the display to light up low-light selfies, the A37 takes bright and natural-looking selfies even at night.

The Beautify 4.0 technology is optimized with data from millions of users, and now supports seven different levels of intelligent beautification, with two modes for different skin tones. This allows the A37 to capture your best look at any moment. 


Beautify 4.0 Makes for Perfect Selfies

The A37 sports an 8 MP rear camera with a 1/3.2-inch back-illuminated sensor and the same large 1.4μm pixels as the front camera so as to maximize light sensitivity and minimize noise. The large pixels also work to bump up the dynamic range and give pictures a vivid depth pushing user expectations of what’s possible with an 8 MP camera. With Ultra-HD mode, the A37 shoots five photos consecutively and combines the best parts of each, creating 24 MP photos with breathtaking color and details.
The Palm Shutter feature allows accidental shakes when pressing the shutter to capture shots. By simply waving a hand in front of the camera, users can activate an automatic photo countdown, with a customizable duration. The A37 also comes packed with nine filters and a host of shooting modes, including Double Exposure and Slow Shutter, opening up endless possibilities for creativity and style.


High-performance camera to capture wonderful moments in your life

Sleek, eye-catching design
The A37 brings simplicity and understated elegance without compromising premium durability. On the front side, it features a 2.5D Corning Gorilla Glass 4 screen, the flowing glass pours over the edges and leads to a flawlessly smooth back face, expertly calibrated for a comfortable, stable grip. Fitted with an internal high-strength magnesium aluminum alloy framework, the A37 weighs a mere 136 grams, an impressively balanced weight, giving the phone a beautifully light, but never insubstantial, hand feel.
The A37 will be available in both Gold and will also be one of the few phones in its price range to carry the sought-after Rose Gold variation.

The Stylish Design

Smooth running, new triple-slot card tray
The A37 runs on 2GB of RAM and a quad-core 64-bit Snapdragon processor for a seamless multitasking experience. It supports 16GB ROM which is expandable by another 128 GB, giving you plenty of room for all of your favorite media and memories.
The expandable memory slot sits alongside two additional nano SIM slots supporting speeds of up to 150 Mbps. Keeping life balanced is a breeze with the new triple-slot card tray.

The A37 (S$289) in Gold and Rose Gold is now available in stores from the following retailers:
·        OPPO Concept Stores
o   #01-627, 3 Temasek Boulevard, Suntec City, S(038983)
o   333 Geylang Road, Singapore S(389364) (open 24 hours)
o   1 Park Road, #01-22 People’s Park Complex, S(059108)
·        All M1, Singtel and StarHub stores

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