Cooler Master’s Expanded Product Line-up at COMPUTEX 2016
● expanded product portfolio to meet a greater range of choices and needs
for PC users
● advancing the power of modularity and user creation with
● wider range of accessories made by the community itself on MakerHub platform
COMPUTEX, Taipei, TWN – Cooler Master, a leader in
design and manufacturing
computer components and peripherals, today unveiled their next steps towards embodying
the Maker Spirit in building and using PCs. In Cooler Master’s booth and a
separate, private meeting room, visitors can see both how Cooler Master’s
expanded product portfolio is enabling a wider scope of creatives and professionals
to better pursue their PC-powered aspirations, and experience what can be
created through the power of custom-built PCs.
In the booth, visitors can compose music in a 3D landscape; simulate an all-too-real parachute jump; operate a ‘war’ robot; challenge a
streamer/gamer to a match at his station; or design and print their own
keycaps. These experiences are powered by award-winning developers, engineers,
streamers, and designers who use Cooler Master components and share the
company’s value of individual freedom and creation.
“The response we are getting from the community has shown that people resonate with the notion of creating something unique to them,” said Raymen Wu, Global Marketing Director. “This year that maker spirit is coming to life across our product portfolio and in the new ways we support the creative endeavors of the community.”
Decades of Innovation in the Complete Thermal Line-Up
Cooler Master’s award-winning thermal solutions have grown to make it easier to select cooling to match your case layout. As well, all the lines have been consolidated and imbued with new technology across many product segments. The
MasterAir Series of CPU air coolers and the MasterGel Series of thermal pastes
now all feature full product portfolios ranging from entry-level up through the
Pro and Maker iterations for increasing quality and customization. The liquid
cooling segment has also launched its first member, the MasterLiquid Pro 120
and 240 AIO coolers, featuring a unique pump design for various user
preferences. The MasterFan Series has spun off its MasterFan Pro, a collection
of three blade designs with adjustable fan speed profiles for varying component
and case cooling needs. All CPU coolers include the MasterGel Pro or MasterGel
Maker, depending on the segment.
The MasterWatt Series was charged by the flagship MasterWatt Maker 1200 and will expand into a full line of MasterWatt PSUs for varying levels of control and power requirements. The series incorporates custom changes to the circuit design, heatsink and fan to reduce heat waste, strengthen reliability and extend life expectancy. These have become available from the MasterWatt upwards.
Customize the Touch and Feel of Your PC Experience with Peripherals
Peripherals have been
reengineered to allow high customization
depending on the feel and personality of the user. Starting with the varying
sizes of the MasterKeys line, users have a choice of lighting and switches
ranging from simple and clean to the infinite customizations of the MasterKeys
Pro RGB with software. The MasterMouse Series also starts from a clean,
ambidextrous build and works in swappable panels for size and grip type in the
Pro version. The MasterPulse’s Bass FX technology for in-ear and over-ear
headphones allows the switch between a bass boost created by unique hardwiring
in the headset structure itself.
About Cooler Master: Cooler Master is a Taipei-based, global computer components company with more than a 20-year track record in releasing innovative products that truly advance the industry. We are driven by a passion for the things that make building a PC such a unique, rewarding experience, and sustained by a vision that we can reinvent the way these machines are designed, made and used. From our landmark release of the first ever aluminum PC case to our groundbreaking switch to the modular format, Cooler Master is committed to bringing our customers and fans the utmost in choice and control. For more information on Cooler Master, please visit www.coolermaster.com or follow us on Facebook
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