Dell augments brand experience with new Exclusive Store at Plaza Singapura
Singapore, July 14, 2016 – Dell today announced the opening of its new Dell Exclusive Store at Plaza Singapura. The concept store features Dell’s full range of consumer devices as well as a VR-experience zone whilst embodying a minimalist interior. To mark the opening, Dell is offering in-store promotions to all customers for a limited period.
The new store features experience suites with Dell’s latest XPS, Inspiron and Alienware portfolio, including award-winning products from the 2016 Consumer Electronics Show and the recent Computex 2016 in Taiwan.
Customers will also be able to immerse themselves in virtual reality powered by Alienware’s VR-optimized products which were announced at the recent E3 in Los Angeles. Local availability of the products will be announced in the coming months.
"We are delighted to welcome customers to our new store, offering the same superior brand experience they have come to expect and love. The new concept store is an integral part of our go-to-market strategy to showcase our suite of products and enable customers to experience first-hand the capabilities and ease of computing with Dell products,” said Rakesh Mandal, general manager, Client Solutions, South Asia and Korea, Dell. “In addition, Dell has been at the forefront of designing solutions that are enabling emerging technologies such as virtual reality. Our award-winning Alienware line has established the best configuration requirements to drive the ideal VR experience and we are proud to be showcasing that here.”
The new Dell Exclusive Store operates from 10am to 10pm daily and takes on the same distinctive customer-centric approach as the previous store at Funan DigitalLife Mall.
From 14 to 17 July, customers will be able to enjoy exclusive in-store promotions of up to 50% discount for selected Dell laptops and peripherals. Additionally, 50 Targus Seoul 15.6 laptop backpacks worth $99 will be sold at $30 each from 16 to 17 July. All proceeds from the 50 backpacks will be donated to Willing Hearts, a secular, non-affiliated charity operating a soup kitchen in Singapore.
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