AdAsia Holdings launches AdAsia Video Network and AdAsia Video Production
New innovations to extend the scale of the AdAsia Digital Platform
AdAsia Video Network
The AdAsia Video Network features both buy-side and supply-side functionalities, benefitting advertisers, agencies and publishers.
Through the AdAsia Video Network, advertisers and agencies are now able to access and buy video inventory on desktop, mobile web, mobile app and cross-screen, through new and traditional video ad formats including out-stream, in-stream, and rich media video ads.
Publishers can open their inventory to real-time and direct video ad space purchases, manage ad inventory, and monitor and analyze on-going performance with generated reports and SDKs, all through the publisher log-in portal.
Out-stream ads fast-gaining popularity in the region. Publishers looking to provide users with a less intrusive ad experience can simply add the generated AdAsia out-stream video ad tag to enable video ads on their desktop and mobile sites.
AdAsia Video Production
Marketers today face greater video production needs due to the multitude of available formats and channels.
AdAsia Holdings will be able to support clients’ video and animation production needs through AdAsia Video Production. Clients will have access to drone, 360-degree videography and video animation, in addition to traditional video production formats. Video production requests can be placed through the AdAsia Digital Platform. Video quality ranges from 140p to 2160p, allowing collaterals produced to be placed on the AdAsia Video Network and any other channels.
Kosuke Sogo, CEO and co-founder, AdAsia Holdings, said: “True to our goal of becoming the number one advertising company in Asia, we are developing an integrated platform that solves the needs of a modern marketer.”
“The new solutions have added an additional dimension to the AdAsia Digital Platform - video - in addition to our existing desktop and mobile capabilities, AdAsia Ad Network and Private Marketplace,” Mr. Sogo said.
AdAsia Consultants are also available, to help marketers with their programmatic and video production initiatives and usage of the platform.
The AdAsia Video Network and AdAsia Video Production will be made available to clients today.
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