EXPERIENCE THE BEST AND FUNNIEST NICKELODEON CONTENT WITH THE FIRST-IN-SINGAPORE LAUNCH OF THE EMMY AWARD-WINNING "NICKELODEON PLAY" APP

Get your tablets and phones out because play just got bigger with Nickelodeon! Nickelodeon today announced the Singapore premiere of the Nickelodeon Play app through its collaboration with Singtel. The Emmy* award-winning app is now available for free download as “Nickelodeon Play” from the App StoreGoogle Play, and can be accessed via the “Kids Pack” section of Singtel’s newly launched Cast
app.

EXPERIENCE THE BEST AND FUNNIEST NICKELODEON CONTENT WITH THE FIRST-IN-SINGAPORE LAUNCH OF THE EMMY AWARD-WINNING "NICKELODEON PLAY" APP

Nickelodeon Play is Now Available through Cast, Singtel’s OTT Video Portal App


SINGAPORE, 12 AUGUST 2016 – Get your tablets and phones out because play just got bigger with Nickelodeon! Nickelodeon today announced the Singapore premiere of the Nickelodeon Play app through its collaboration with Singtel. The Emmy* award-winning app is now available for free download as “Nickelodeon Play” from the App StoreGoogle Play, and can be accessed via the “Kids Pack” section of Singtel’s newly launched Castapp. Cast is a brand new way for Singtel Mobile subscribers to enjoy their favourite entertainment on-the-go, offering thousands of hours of exciting programmes. Created for kids six years old and above and their parents and caregivers, Nickelodeon Play is a safe destination jam-packed with the best and funniest Nickelodeon content including access to hundreds of show episodes, where users can unwind with non-stop humour and endless surprises. A video of the app may be viewed/embedded from HERE.

"We’re delighted to introduce Nickelodeon Play to fans in Singapore and are particularly thrilled to have Singtel be the first in Asia to launch it. The immersive and interactive app is a great new way to experience Nickelodeon’s unique brand of funny at your fingertips,” said Syahrizan Mansor, Vice President, Nickelodeon Brand, Asia, Viacom International Media Networks.

The on-demand app is designed to promote discovery while allowing young users to connect to the content they already love. Kids can access first and exclusive content, selected full-length episodes, in-app-only content, content that premieres first on the app, short-form videos, games, and surprise elements from the network’s popular live action and animated series. These include SpongeBob SquarePants, Teenage Mutant Ninja Turtles, The Fairly OddParentsGame Shakers, Henry Danger, ALVINNN!!! and The Chipmunks and more.

New content will be added to the app on a weekly basis, and the app requires a Wi-Fi or data connection to access**. Access to exclusive content require a subscription to Singtel’s Cast app starting from $4.90 a month (with 12 months contract) or with a special 1 GB data bundle for just $3 more per month (with 12 months contract). 
The Nickelodeon Play app features:
  • First and Exclusive – Content that premieres on the app first such as brand new episodes from the latest season two of ALVINNN!!! and The Chipmunks. This also includes in-app-only content such as well-known titles like Rugrats and Danny Phantom.
  • Specials – Include awards shows such as the upcoming 2017 Nickelodeon Kids' Choice Awards, movies, or TV movies like SpongeBob's Truth or Square
  • Hilarious and random surprises with the DO NOT TOUCH! buttons and mystery items
  • Show pages which include trailers, show descriptions, as well as digital shorts and behind-the-scenes specials
To view all of Nickelodeon’s app offerings in Asia, visit www.nick-asia.com/apps.
Nickelodeon Play is part of Viacom Play Plex, a suite of mobile apps for each of Viacom’s major international brands, offering video-on-demand (VOD) access to a range of current and library content, and other content including short-form content, games on Nickelodeon Play and Nick Jr. Play, and pre-school music videos on Nick Jr. Play. Mobile viewers in Singapore will enjoy an intuitive, video-focused user interface and enhanced video player, which reduces loading and buffering times. Selected apps will include social and sharing components. The Nick Jr. Play, MTV Play and Comedy Central Play apps will roll out in Singapore in the coming months. In June, Viacom International Media Networks launched BET Play, its first-ever direct-to-consumer, subscription video on demand (SVOD) application for the adult audience in 100 countries.

*Known as Nick App in the U.S., it won an Emmy award in 2013 for Outstanding Creative Achievement In Interactive Media - User Experience And Visual Design.
**Access to the Nickelodeon Play and Cast apps is limited to Singapore.

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