Sennheiser unveils first brand store in Singapore

Sennheiser unveils first brand store in Singapore

The audio specialist also inks exclusive partnership with local artistes, 53A and Jack & Rai

The Sennheiser Brand Store in Singapore retails a wide range of Sennheiser's consumer and prosumer range of headphones and microphones.

Singapore, 2 August 2016 – Sennheiser Asia today announced the opening of its first fully-owned brand store in Singapore. Located at Marina Square Shopping Mall, the store will offer a unique retail experience where consumers and music professionals can access Sennheiser’s wide portfolio of audio products.

The new Sennheiser Brand store features a wide range of the audio's specialist's consumer and professional audio products. Besides a broad portfolio of headphone models, the retail space will offer a selection of microphones for musicians and video journalists, as wee as BYOD audio conferencing solutions. "Our Brand Store in Singapore is a hive of technical innovation where we demonstrate how we relentlessly pursue the creation of perfect sound. Both consumers and musicians come here to experience the Sennheiser sound, and share with us their passion for audio,” said Dennis Wendt, Director, Direct Sales at Sennheiser electronic GmbH & Co. KG.

Sennheiser’s newly opened store will offer a unique Headphone for Hire service with an extended product trial period for potential customers.

“Singapore is a key market for us, and this is an integral part of our regional go-to-market strategy to continually reach out to consumers here in innovative ways. This brand store will reach out to both music enthusiasts and audio professionals alike through one single touchpoint,” said Martin Low, Vice President, Sales & Marketing at Sennheiser Asia.

World’s First Headphones for Hire Service
For the first time, customers who are considering a new headphone will be able to trial and take a Sennheiser headphone home on loan before deciding if they want to purchase it. The Headphones for Hire service is part of Sennheiser’s dedication to offering products and solutions tailored to benefit end-users.

Customers only need to pay a security deposit to loan any unit out of Sennheiser’s selected premium range of headphones for a week. Sennheiser will kick off this service in August 2016 by offering selected audiophile and travel headphones for loan, which will include the popular MOMENTUM Wireless, HD 800 S, HD 650, and HD 630VB.

The Sennheiser Brand Store will offer a unique Headphones for Hire service, where consumers can take home Sennheiser’s audiophile and travel headphone range for one week.

In-Store Services

Additionally, the Sennheiser Brand Store will serve as a drop-off and pick-up point for customers looking to service their existing Sennheiser headphones and microphones. With a guaranteed service period of seven days from the item drop-off date for Sennheiser’s consumer range, this value-added service will offer further convenience for Sennheiser users who conventionally visit the Sennheiser Service Centre at Alexandra Technopark.

Shaping the Future of Audio in Singapore
Sennheiser is partnering local band, Jack & Rai, as part of its grassroots efforts to support the Singapore music scene.

As part of the company’s commitment towards shaping the future of audio in Singapore’s music scene, Sennheiser Asia is proud to announce an exclusive partnership with local artistes 53A and Jack & Rai. “53A and Jack & Rai are veterans in the local music industry here, and we see great synergy collaborating with these talented musicians,” added Martin.
Sennheiser will also be working with 53A, the band behind Singapore’s 2016 National Day Parade theme song.
“We are constantly striving to achieve perfect sound in all our products, and hope that friends and fans of Jack & Rai and 53A will also come to experience first-hand the capabilities of both our consumer and professional audio products.”

Grand Opening Specials

The new Sennheiser Brand Store operates from 11am to 9pm daily. From 2 to 9 August, customers will be able to enjoy the following exclusive in-store specials:

  • Buy a HD 201 headphone at only S$19.90 (usual price: S$39.90) and receive a free MM 30G Android-compatible headset worth S$791

  • Purchase the evolution 825-S wired dynamic vocal microphone at S$69(usual price S$89)2
  • Purchase a combo of the RS 170 audiophile-quality wireless headphone system (usual price: S$469) with an additional HDR 160 wireless headphone (usual price: S$159) at only S$2992
  • Get the RS 170 audiophile-quality wireless headphone system at only $199 (usual price:S$469)3
  • Purchase any of the following Sennheiser models at only S$19.90
    • PCX 95 neckband in-ear headphones (usual price: S$109)
    • HD 215 portable headphones (usual price: S$139)
    • MM 70i stereo headset for Apple devices (usual price: S$129)

1 Limited to the first 10 customers daily

2 Limited to the first 10 customers throughout the promotional period

3 While stocks last

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