Sony’s EXTRA BASS™ Brings the
Ultimate ULTRA Festival Experience to You
(SINGAPORE, 26 August 2016) – Sony Electronics is proud to be the exclusive Live Stream Partner for ULTRA Singapore 2016. Bringing the party live to you, Sony has an exciting lineup of promotional activities that are sure to set your heart thumping.
Following the success of ‘Road to ULTRA Singapore’ last year, ULTRA Worldwide will debut its full-scale, two-day festival in Singapore on 10 and 11 September this year. ULTRA is the world’s premier electronic music festival, featuring the world’s best DJs and unparalleled production. With an expected attendance of 50,000 festival goers with up to 40 per cent of festival goers being tourists, ULTRA Singapore 2016 is the music festival to attend in the region!
Attendees are guaranteed to experience the deep rhythms and beats of ULTRA Singapore at the Sony booth, powered by EXTRA BASS™. Bounce to the bass of the Electronic Dance Music (EDM) acts on specially designed trampolines, take a breather from the festival to try out the latest audio offerings from Sony, or step in for a recharge with amenities such as charging stations right at the Sony booth.
As the exclusive Live Stream Partner, Sony will deliver the EDM extravaganza experience to all fans at selected Sony Stores within Southeast Asia, including the Singapore flagship store at 313@Somerset. This includes a series of upcoming in-store activities and promotions such as free tickets to ULTRA Singapore when customers purchase selected EXTRA BASS™ products from Sony. Live streaming content will include feature live sets, artist interviews and other exciting content.
Customers at the Sony Store at 313@Somerset will also be treated to a special EXTRA BASS™ ULTRA theme shopfront, renovated just to get you all hyped up for the party. Dance lovers also get to battle it out in an epic EDM dance competition at the Sony Store. There will be in-stores promotions where lucky winners get to win a pair of tickets to catch ULTRA Singapore Live this September.
“As one of the world’s premier electronic dance music festivals, ULTRA Singapore and Sony Electronics are aligned in prioritising immersive experiences for music fans,” said Atsushi Endo, President, Singapore Marketing Centre, Sony Singapore. “The integration of Sony’s EXTRA BASS™ series at ULTRA Singapore will enhance our commitment to deliver a multi-sensory listening experience, which electronic dance music fans will appreciate.”
Sony will be showcasing its EXTRA BASS™ range of audio products at ULTRA Music Festival, which includes the GTK-XB7 high powered audio system, SRS-XB3 water resistant portablewireless speaker, SRS-XB2 compact water resistant wireless speaker, the MDR-XB650BTlightweight wireless headphones, as well as the MDR-XB950BT, MDR-XB450AP, MDR-XB70AP, and MDR-XB50AP headphones.
GTK-XB7 One Box High Power Audio System
One box, boombastic bass. With fabulous sound, bags of power and massive low frequency response from two large 16cm woofers, the XB7 turns nights anywhere into a premium clubbing atmosphere, and creates an EDM experience.
Exciting colour changing 3-way line lights, strobe flashes and speaker light effects interact with the music, bringing that ULTRA festival vibe wherever you are.
SRS-XB3 / SRS-XB2 Portable Wireless Speakers
Impress your friends when you’re out and about during the ULTRA Music Festival with the SRS-XB3 and SRS-XB2 portable wireless speakers with dedicated EXTRA BASS™ button to pump up the party.
Weighing just 930g, the XB3 is small enough to carry around and with a battery life of 24 hoursof continuous wireless use, you can party from dusk till dawn.
The smaller XB2’s powerful sound belies the eyes; its palm-sized design weighs just 480g but delivers a pure bass sound, higher acoustic pressure and punchier notes than ever heard in a compact speaker.
Both the XB2 and XB3 enable you to wirelessly add two speakers together using the ’Speaker Add’ function for even more powerful sound; Forget about spillages if your pool party is pumping as the speakers are also water resistant.
Achieve highly realistic notes that precisely carves out the rhythm and groove feeling of rich bass with the MDR-XB650BT.
The headphones have been designed specifically to enhance the playback for deep bass. Fitting with an increased contact surface area, it achieves a stable fit that can withstand the punchy and deep bass notes. The ear pads have a soft texture and fit close to the skin, achieving excellent wearing comfort and well-balanced sound. With 30 hours of continuous music playback rechargeable anywhere via USB, your party won’t stop even at the break of dawn.
The new range of EXTRA BASS™ audio products from Sony are already available at all Sony Stores, Sony Centres and selected Sony authorised dealers. You can also check out the Sony booth (located near the ticketing counter) at ULTRA Music Festival from 10 to 11 September 2016.
 EXTRA BASS is a trademark of Sony Corporation.
 With Bluetooth® connection.
 ‘Speaker Add’ function can only be paired with the same products.
 IPX5 rating. The device is not fully water resistant. Do not immerse in water. Do not expose to sea water.
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