WhatsApp users to receive adverts: HAUD comment

WhatsApp has announced that it will be making the move into A2P space, sharing more data with Facebook and letting some companies send messages to users. The news has caused many analysts and industry experts to raise concerns, but what this will mean for MNO revenue?

In response to the news, Steven Sammut Chief Operations Officer at HAUD, said the following: 

“Having dominated the P2P messaging market, it was only a matter of time until WhatsApp try claim part of the A2P messaging space.  The announcement that WhatsApp will begin to share more data with Facebook to allow companies to send messages to users is something that mobile operators should keep tabs on, as most have successfully carved out considerable revenue streams from allowing organisations to quickly and reliably reach key consumer audiences. 

“It will take a lot to dislodge SMS’s position as a vital ubiquitous delivery road for A2P messages. This new WhatsApp functionality could however increase the volumes by bringing in traffic that would otherwise use other routes like email. WhatsApp will probably take a slice of the cake, but it may also bring more cake to the party.”

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