Canon unveils the versatile EF70-300mm f/4-5.6 IS II USM zoom lens

 Canon unveils the versatile EF70-300mm f/4-5.6 IS II USM zoom lens
With an enhanced zoom range and significant technological improvements, the EF70-300mm f/4-5.6 IS II USM promises to deliver more flexibility for entry-level and professional users. 

SINGAPORE, 15 September 2016 Canon today announced the EF70-300mm f/4-5.6 IS II USM, an upgrade to the popular EF70-300 mm f/4-5.6 IS II USM, which now incorporates the Nano USM technology for a swift and silent AF. The EF70-300mm f/4-5.6 IS II USM is able to easily adapt to a range of challenging environments with the reduced minimal focal distance of 1.2m.

“Designed with sophisticated new features and coupled with the superb qualities of its popular predecessor, the new entry-level EF70-300mm f/4-5.6 IS II USM is testament to Canon’s dedication to making innovative imaging technology accessible for all photographers,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “The lens display information offers the photographer vital information at an easy glance and with the newly developed Nano USM technology incorporated, photographers can achieve precision focus even at high speed.”

Cutting-edge technologies
The EF70-300mm f/4-5.6 IS II USM have two key features which brings about significant improvement to its performance – the Nano USM technology and the Lens Information Display. The Nano USM is a superior lens motor system that combines the best of ring USM and STM features into a motor that is fast, quiet and smooth. With Nano USM, users will enjoy high -speed, high precision autofocusing when capturing stills, and video capture will be smoother with minimal noise.

The Lens Information Display is a handy feature which presents a variety of useful information to the users. A mode switch button toggles between displaying the distance to a target and the lens’ current focal length. In addition, it can also display the amount of vertical and horizontal vibrations as an indication for users to reduce them accordingly. With relevant information like this which can be easily viewed on the display, users will be better-informed to take better quality images.

Superior performance and image quality
The versatility of the EF70-300mm f/4-5.6 IS II USM has been significantly enhanced with the minimum focusing distance reduced from 1.5m to 1.2m. As a result, users are now able to get closer to their subjects for more close-up shots. The clarity of long distance shots has also improved, due to the better IS performance. With an IS performance equivalent to approximately 4 shuttle speed stops, up from the previous 2.5 stops, the EF70-300mm f/4-5.6 IS II USM is able to ensure sharpness of images when shooting at a longer focal length.

The inclusion of an Ultra-low Dispersion (UD) lens corrects chromatic aberration and minimises colour blurring, such that high resolution and contrast can be achieved. When shooting in bright environments, ghosting and flare will also be reduced due to Super Spectrum Coating on the EF70-300mm f/4-5.6 IS II USM. In addition, users can achieve beautiful background bokeh effects with the EF70-300mm f/4-5.6 IS II USM as it is equipped with a 9-blade aperture.

Pricing and Availability
Pricing and availability of the EF70-300mm f/4-5.6 IS II USM will be advised at a later date.

Product specifications
EF70-300mm f/4-5.6 IS II USM
Focal length:                           70-300mm
Maximum aperture:                 f/4.0 – 5.6
Minimum focusing distance:   1.2m
Maximum magnification:        0.25x
Filter size:                               67mm
Aperture blades:                     9
Length:                                    145.5mm
Weight:                                    Approx. 710g



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