Epson introduces augmented reality smart glass technology for the first time at the Singapore night race to Epson guests in the MERCEDES AMG PETRONAS Formula OneTM Team Garage
Singapore, 16 Sept 2016 – Epson’s Moverio smart glass technology will be introduced at the Singapore night race for the first time, to guests of Epson in the MERCEDES AMG PETRONAS garage, enhancing their trackside race hospitality experience through augmented reality technology.
The MERCEDES AMG PETRONAS garage is the nerve center of the team’s racing operations and a hospitality tour of the garage provides an exclusive experience for guests of Official Team Partner, Epson, where they can experience a behind the scenes look at the functional areas, where racecar assemblies are prepared and where car performance is tracked and analysed.
With the Moverio smart glasses, the viewers’ experience takes on a different visual dimension. Projected contents are overlaid on the lenses of the glasses, showing team related content such as the anatomy of the racecar, race day roles of engineering staff, a pit stop explained in slow motion and more. Contextual content from videos to social media feeds can also be screened to display directly in front of viewers.
“The combination of smart glasses and augmented reality technology today brings much potential to enhance the viewing experience of guests. We look forward to delivering new and exciting visual experiences to viewers through Moverio, in partnership with our customers and independent software vendors,” said Siew Jin Kiat, Regional General Manager (Southeast Asia), Visual Instruments, Epson Singapore.
As an Official Partner of the MERCEDES AMG PETRONAS Formula OneTM Team, Epson works closely with the team, leveraging its partnership to enhance the race viewing experience for its guests. The Moverio experience in the team garage will continue to be a regular feature for guests of future races.
View more on how the MERCEDES AMG PETRONAS Formula One™ Team enhances its garage tour guest experience using Epson Moverio: https://www.youtube.com/watch?v=6ulOmU1Zfuk
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