‘happn’ reaches over 110,000 users in Singapore
Global dating app officially launches in Singapore with 1 in 5 having registered on the island
Singapore, 26th September 2016 – happn, ‘the first dating app that finds the people you've crossed paths with’, has announced it is officially launching in Singapore in October 2016.
The launch follows the global dating app achieving over 110,000 organic sign-ups in Singapore over the past six months, with nearly 1 in 5 people having registered on the island.
This gives Singapore, which has a population of 5.7m, happn’s highest amount of users per capita in Asia. Surrounding countries in Asia with a high uptake of happn also include Thailand with 310,000 users, Hong Kong with 170,000 and the Philippines with 130,000.
Launched in Paris in February 2014, happn quickly expanded internationally, and is now present in more than 40 major cities in the world – with the Asia region being a strong focus of growth for the brand.
Unlike other dating apps, the happn experience starts in real life. The app’s real-time geolocation shows a timeline of the people that users have crossed paths with and keeps encounters memorised to connect later - giving a second chance at a first encounter.
The official launch will see happn roll-out a series of initiatives and partnerships across Singapore to reinforce the brand’s ‘real time element’ and further boost its contemporary positioning - with a focus on ‘culture’, ‘fashion’, ‘eating and drinking’ and ‘music’.
In June 2015, happn was the first dating app to partner with Spotify, allowing its users to flirt by sending music to each other. The move was one of many of the dating app’s industry-breaking app functions.
The launch also follows happn’s recent move to feature content from key advertisers. Further announcements for happn Singapore are to be made over the coming months.
Didier Rappaport, CEO and Founder of happn, said of the launch: ‘The success of happn so far in Singapore has been phenomenal. To have such a high uptake without being formally active in the region shows a great potential for happn and we look forward to further establishing ‘real world dating’ across Singapore’.
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