KKday CEO Ming Chen declares launch in Singapore, announces #taiwantrippin campaign
Ming Chen, CEO of Asia’s leading travel experience e-commerce platform KKday celebrates Singapore launch, and exciting #taiwantrippin digital campaign.
Singapore, 11th October - KKday’s launch in Singapore was held at The Working Capital on 6th October, Thursday. The bustling event was a roaring success attended by media guests, industry partners, and influencers.
Headquartered in Taiwan, KKday is Asia’s leading travel experience e-commerce platform that connects users to local tours from all over the world. Since its official launch in 2014, KKday has expanded to Hong Kong, Korea, Japan, and now Singapore.
While the startup primarily concentrates on destinations in Asia, it also largely extends to Europe and America, connecting travellers with over 6,000 travel experiences from 53 countries and 174 cities from all over the world.
It was KKday’s CEO, Ming Chen’s personal dire experiences with travel that prompted him to start KKday.
“Normally, consumers can’t choose the local activities they really want to experience because the tour packages are decided by travel agencies. Besides, traditional travel agencies have to go through a long supply chain so whenever problems emerge, it’s hard to trace back to the source.” said Ming Chen during the launch party.
“KKday aims to create an authentic and enjoyable travel experience. We create a customised itinerary for all our customers. For example, we know that SIngaporeans love visiting Jiufen, Shifen, and Pingxi so we coordinated a tour especially for Singaporeans to experience in a day”, said Ming Chen.
As Millennials (25 – 34 years old) make up about 55% of KKday’s customer base, the campaign attempts to reach out to new users and wanderlusters in Singapore who are active on social media. In conjunction with the media launch hosted by Paul Twohill and KKday’s CEO, Ming Chen, who flew in from Taiwan, KKday’s successful debut event in Singapore was complimented by the announcement of their exciting campaign -#taiwantrippin.
Click below to watch their official #taiwantrippin campaign video:
Arthur Hsieh, Director of Taiwan Tourism Bureau (Singapore office), showcased some exotic, off the beaten track destinations and activities that one can expect to do in Taiwan.
Other partners and supporters include Tigerair Taiwan (official airline), Hotelscombined (official accommodation), and Citibank (official card). #taiwantrippin urges interested participants to record and upload a video on their Instagram account, explaining why they deserve to win the grand prize - the lucky winner and three friends will be rewarded an epic 7-day holiday in Taiwan worth more than S$8,000.
Here are details on participation:
1. Upload a 30 second video on Instagram - “Reasons why you should go on this epic trip”
2. Hashtag #taiwantrippin and #kkdaysg
3. Head to website to fill up submission form with contact details, so winner can be contactable.
4. Top 5 video entries will be shortlisted. Shortlisted participants will share the campaign with their friends to garner votes.
5. Selected winner and 3 friends will get to enjoy the most epic trip in Taiwan in January 2017!
WHAT ARE THE PRIZES?
The winner will be awarded with the following prizes:
1. An all expenses paid 7-day trip around Taiwan, worth more than S$8,000.
2. You'll get to bring along 3 of your best friends on this epic adventure.
3. You and three friends will get to enjoy more than 10 KKday travel experiences all around Taiwan.
4. You will be recognised as KKday's Travel Ambassador 2017.
For more information about the campaign, click here!
5 participants will be shortlisted during the voting period. Selected winner and 3 friends will get to enjoy the trip to Taiwan in January 2017. The winner is expected to create a travelogue that will be shared by KKday and partners.
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