Rackspace Helps Epsilon Migrate Client Platform to AWS
Fanatical Support helps marketing agency achieve fast and efficient deployment
Rackspace® (NYSE: RAX), the #1 managed cloud company, today announced that Epsilon®, a global leader in creating connections between people and brands, has successfully migrated the email management platform for a major client to the cloud using Rackspace Fanatical Support® for Amazon Web Services (AWS). With Rackspace managing the migration and optimizing the products they are using on the cloud, Epsilon has uncovered infrastructure efficiencies while freeing its IT team to focus on generating even more value for its clients.
Epsilon is a leading global marketing company that offers a wide range of services across traditional, digital, and retail channels. One of its major clients in Asia Pacific is a leader in the fast-moving consumer goods sector, with a large number of franchisees across the region. These franchisees access the Epsilon email platform at the start and end of each business day to consult the corporate promotional database, manage and track marketing campaigns, and launch new promotions tailored to their market.
To ensure that the AWS migration was as rapid and stress-free as possible, without any loss of service for the client, Epsilon asked Rackspace to manage the move. It chose Rackspace Fanatical Support for AWS for its best-in-class expertise and industry-leading service level agreement, with 24x7x365 support for mission-critical requirements. Rackspace helps Epsilon to optimize the tools they are currently using on the cloud and as a result enhance their infrastructure while reducing the number of servers significantly. It also enabled Epsilon’s IT team to focus on its core role of supporting the company’s clients.
“Migrating databases across platforms can be time-consuming, and complicated. Rackspace blends automation, technology, and human expertise to deliver ongoing architecture, management, security services, and 24x7x365 operations, all backed by AWS-certified engineers and architects,” said Adam McCarthy, Senior Director & General Manager, Asia. “With our Fanatical Support on AWS, Epsilon is able to focus on their continued growth while providing a seamless experience for their end customers with Rackspace managing the backend infrastructure and migrations”.
“Many of our clients are looking to move workloads to the cloud, and this project to migrate a major email marketing and customer communications solution to AWS was typical: large, complex, and mission-critical,” said Chen Xinzhan, Director of Technology, Epsilon. “We appreciated having an AWS Certified Partner with in-depth experience in migration to take all the worry and stress out of the project.”
A key advantage of the Rackspace’s Managed Services on AWS is that it takes full responsibility in the migration and optimization of the AWS platform. At Epsilon, this allows the IT team to focus on managing the application to support customer engagement and brand building for the client. “Rackspace is very responsive to our needs, sometimes getting back to us with a solution in a matter of minutes. We know that we can rely on the backing of the Fanatical Support team, anytime and anywhere – letting us get on with what we do best: providing unparalleled service to our clients,” Mr. Chen added.
Rackspace also supports enterprises on a multi-phase journey to the cloud, offering faster deployment and a tailored roadmap that adapts to their evolving needs. With more than 400 certified AWS engineers, Rackspace is an AWS authorized reseller, an AWS Managed Services Partner, and an Advanced Consulting Partner in the AWS Partner Network. It is also certified for AWS DevOps Competency, allowing it to manage the collaboration of development and operations staff throughout the entire software development lifecycle.
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