British Airways BOTler launch to serve airline’s global ‘London for Less’ campaign

British Airways BOTler launch to serve airline’s global ‘London for Less’ campaign

The Facebook BOT will act as a personal online butler, offering customers insider tips and more as part of the airline’s global winter campaign

Singapore, 25 November 2016: British Airways has launched its new British Airways BOTler, a personal Facebook Messenger BOT that serves customers with a ‘best of the best’ guide to travelling to London this winter.

In highlighting numerous reasons to visit the UK capital this winter season, the British Airways BOTler will offer live updates on exclusive deals and personalised recommendations on top attractions and experiences tailored for individual users. Designed to add value to Singapore customers flying to London, the British Airways BOTler is part of ‘London for Less’ - the airline’s special fare-led, global winter campaign.

Exclusive British Airways BOTler deals include luxury for less stays at the Rosewood London, which is offering 30 percent discount on hotel bookings during a fixed travel period. Passengers presenting their boarding passes also receive up to 60 per cent off at Biscester Village and a VIP Pass and discounts at Westfield London.

Visit to start engaging with the British Airways’ BOTler on Facebook Messenger for travel tips and more. 

“As an airline we are continually reviewing the ways in which we engage with our loyal customers, that includes providing them with added value before they even fly with us. By launching the British Airways BOTler across our core markets, we are providing our customers with a plethora of extra reasons – tailored to their personal tastes - to experience the magical city of London at its iconic winter best,” said Sara Dunham, British Airways’ head of marketing retail and direct channels.

“Designed exclusively for Facebook Messenger, the British Airways BOTler will guide users through what to expect in the UK capital during the holiday season, highlighting exclusive deals across London to fuel that pre-holiday excitement.”

To encourage its worldwide customers to visit London and experience the cosmopolitan city at its enchanting winter best, British Airways is offering special fares to London Heathrow across almost 200 international destinations. Singaporean travellers can enjoy ‘London for Less’ this winter with return fares starting from S$1,218 in World Traveller economy class, from S$2,288 in World Traveller Plus premium economy, from S$6,088 in the award-winning Club World business class and from S$10,688 in First.

The special offer is available for outbound travel from Singapore between 1 December 2016 and 30 April 2017 and tickets must be booked from 1 December to 9 December 2016 on

“Whether this is your first time or you are a returning visitor, London bustles with seasonal magic during winter. Sporting fans, culture seekers, foodies and shopaholics alike are spoilt for choice across the city’s diverse boroughs. From family activities and luminous festive markets, to hidden gourmet dinners and high street fashion, our team and partners have put together an array of top tips that are exclusive to the British Airways BOTler,” said Robert Williams, British Airways’ head of Asia Pacific sales.

International customers flying with British Airways’ can also enjoy an array of exclusive experiences and discounts via a host of eye-catching deals at some of the UK’s most famous brands when they present their boarding pass. The offers are available to British Airways’ international customers only (non-UK residents). Terms and conditions apply.

A full timetable of British Airways' flights to London is available online here where customers can find the lowest fares and book, pay and check-in online for their flights.


Terms and conditions:
·         Airfares are quoted in Singapore Dollars and include all government taxes, fees and surcharges.
·         Offer is valid for travel from 1 December 2016 until 30 April 2017. Fare quoted may vary.
·         Flight and date changes permitted. An administrative charge and service fees will apply. E-Tickets issued are non-refundable.
·         The cost of travel between airports is not included in your fare. This offer is for travel on selected British Airways flights. Fares may fluctuate if surcharges, fees, taxes or currency change.
·         British Airways reserves the right to withdraw/amend this offer without prior notice.
·         Other terms and conditions apply.

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