NEC Asia Pacific to provide a Smart Club Management System for The British Club in Singapore

NEC Asia Pacific to provide a Smart Club Management System for The British Club in Singapore
Improving business efficiency and service quality




Singapore, 15 November 2016 - NEC Asia Pacific today announced that it will be implementing a Smart Club Management System for The British Club in Singapore, which aims to leverage on NEC’s solution and expertise to grow its business and service quality to club members.  

The system consists of a customized suite of integrated management tools and applications to deliver an improved customer experience for club members and their families. Members can login to the personalized club portal and get personalized content according to their past transaction history and preferences, book their tennis classes, register for an event, view their bills online or via a mobile application anytime and anywhere, thus providing a reliable and efficient way to enjoy club events and facilities, as well as create better communication channels between the club and members.

Slated for full operation by August 2017, the system will offer a wide range of services such as member management, bill payment processing, events registration and register course online, etc. An exciting key feature is the central facility booking system in which club members and staff alike can easily view the facility (for eg. tennis court, courses, events) and timeslot availability, which aims to improve operational productivity at the club. 

A business intelligence tool is incorporated into the system which leverages on data analytics to identify club members’ spending or activity trends to drive profits. For example, a food and beverage point of sale solution gives management insights into members’ spend and data which allows for informative decisions to benefit members and club. Customized push campaign messages can be added to engage club members on a more personal level. 

In addition, the club’s retail business will be boosted by a new club e-commerce store where members can buy or redeem goods with points collected. The online store features personal delivery services and gifting opportunities.

“The British Club’s business has grown in scale over the years and we needed a solution to automate some of our legacy systems to improve workplace efficiency and communication services with Club Members. We believe that partnering with NEC as our IT partner will give us better visibility in planning and control, saving us man hours throughout the organisation,” said Sean Boyle, General Manager of The British Club.

“Technology is indeed transforming the way businesses operate. We are delighted to be chosen by The British Club to be their total solutions provider which aims to improve operational efficiencies and transform their customers’ experiences. We believe that the Smart Club Management System together with our omni-channel approach to customer engagement will drive further member engagement and bring delight to their customers,” said Lim Kok Quee, Managing Director and Deputy CEO (ASEAN Sub-Region) of NEC Asia Pacific.


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