Philips goes ‘live’ with Sam Chablani of Fat Lulu’s in exclusive online launch of its new Airfryer

 Philips goes ‘live’ with Sam Chablani of Fat Lulu’s in exclusive online launch of its new Airfryer

The Philips Viva Collection Airfryer debuts new TurboStar technology and compact design for healthier and more evenly cooked meals

Singapore – Foodies are in for a treat this November as Philips teams up with Sam Chablani of Fat Lulu’s for a ‘live’ kitchen to launch its new and highly anticipated Philips Viva Collection Airfryer (HD9623) as part of its MultiMeals campaign.  

Fat Lulu’s Co-Founder and Head Chef Sam Chablani and his team will put the new Philips Viva Collection Airfryerto the test by whipping up meal requests ‘live’ on Philips Home Living Facebook page on 27 November 2016 at 5.00pm (SIN) time.

The three-man strong team will showcase their gastronomic talents by whipping up healthy yet delicious meals, each comprising of just five ingredients using the Airfryer. Members of the public can place their requests via the Philips Home Living Facebook page’s comment box in a 60-minute live-streaming segment.

“Consumers are becoming increasingly conscious of their health and are on the lookout for smarter healthy living solutions. We are delighted to partner with a passionate individual like Sam who’s known for his progressive signature style to reinvent the way consumers experience cooking and show them how our products makes it easier to enjoy healthier and tastier homemade food,” said Mr. Canice Koh, Marketing Manager, Philips Singapore.

“Philips Airfryer’s award-winning design and innovation, with its unique TurboStar technology has become a must-have in the kitchen for food aficionados. We hope that the latest features of the Airfryer will encourage and empower people to make healthier lifestyle choices,” added Mr. Koh

Lucky foodies will be handpicked during the segment by Chef Chablani and chauffeur driven to the Philips Consumer Care center to feast on their requested dish. 

“I believe that food and how it is prepared is essential for people to be healthy, live well and enjoy life. As a chef, I spend most of my time in the kitchen but of course, not everyone has the luxury of time when it comes to cooking especially with our busy schedules. The Philips Viva Collection Airfryer makes cooking accessible to everyone to enjoy quality, healthy and tasty meals. The partnership with Philips was a natural fit.  Food is my passion and it always brings me great joy when I am able to share my passions with everyone else,” said Mr. Sam Chablani, Co-Founder and Head Chef, Fat Lulu’s

A limited edition Philips Viva Collection Red Airfryer will be available after the live stream exclusively at the Philips online shop, before its in-store release in December 2016. Those who tune in to the Facebook live segment will also receive a promo code to redeem a free mystery gift with every purchase of the Philips Viva Collection Airfryer, while stocks last.

Philips Viva Collection Airfryer

The first Philips Airfryer was a runaway success with over 2 million units sold globally. The latest addition to the collection, the Philips Viva Collection Airfryer promises to deliver the same healthy goodness with new features.  With the unique TurboStar technology, time-pressed individuals no longer need to spend precious time preheating their food and can look forward to enjoying their favorite meals cooked up to 50 per cent more evenly*.

While the new Airfryer still retains its iconic shape and large 0.8kg capacity, it is now 20 per cent more compact to ensure space efficiency on kitchen counters. The new model also has a universal EasyClick handle which allows easy pairing with the right cooking accessory and more compact storage after use.

The Philips Viva Collection Red Airfryer (HD9623) (RRP $449) will be available from December 2016 at selected electronic stores, major departmental stores and authorised dealers.

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