Samsung Pay Boosts Offerings in Singapore with Expanded Support and Introduction of New Value-Added Services



Samsung Electronics Singapore today announced the expansion of Samsung Pay, the secure and easy-to-use mobile payment service that can be used to make purchases almost anywhere in Singapore. Samsung’s flagship mobile payment service is now available on Galaxy A5 (2016) and Galaxy A7 (2016) and will also be available on Galaxy A9 Pro (2016) at a later date. Samsung Pay will also be available on the Gear S3 upon its release on 18 November 2016.

Additionally, Samsung Pay users can enjoy new value-added services including the EZ-Link NFC SIM launched in collaboration with EZ-Link Pte Ltd and a new barcode loyalty feature which will be available from 18 November 2016.

Value-Added Services for Samsung Pay 
EZ-Link NFC SIM 
The new service on Samsung Pay provides users with EZ-Link NFC SIM convenient access to their ez-link transactions. Consumers can now use selected Samsung devices the same way an ez-link card is used for public transit and retail payments. EZ-Link NFC SIM customers can also enjoy the added benefit of using Samsung Pay for their ez-link transactions, such as checking their transaction history and value balance. This service is already available for Samsung Pay customers.

Barcode Loyalty 
A new addition to Samsung Pay to further enhance the shopping experience for users, Samsung’s barcode loyalty feature for Samsung Pay will launch on 18 November 2016. The new service is a loyalty feature that will work with almost any card that has a barcode. With the feature, users can simply add their loyalty cards from participating merchants in Samsung Pay for point collection and redemption, removing the need to carry multiple cards, slimming down their physical wallets, and ensuring that users never miss out on their loyalty points. 



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