Try, before you buy, your next camera

Try, before you buy, your next camera
Alan Photo launches Singapore’s first experiential photography store that gives shutterbugs the opportunity to test over thousands of cameras, lenses, tripods and other gear to help them make the right buying choice

Singapore, 21 November 2016 – A picture says a thousand words, but shopping for the right camera to snap your favorite shots can be a bummer. Should you go for mirrorless or DSLR? Super-zoom or prosumer compact? Which lenses work best with your svelte full-frame body?

Now, there is a better way to buy. Leading homegrown camera retailer Alan Photo’s new REC retail store at CT Hub 2 lets consumers go on a journey to search for the right photography and videography gear. 

This is the first shop of its kind in Singapore, and possibly in South-east Asia at this scale, where people can freely test various products ranging from lightings, cameras, audio devices, video tripods, cine lenses, recording devices, switches, converters and others at REC before deciding what to buy. 

Alvan Tan, General Manager of REC said: “If we sell it, you can try it. Buying a camera is often a long-drawn process where the consumer does his planning in advance. We want to help consumers complete their research with hands-on experiences in a comfortable and welcoming environment.” 

Officially launching this Saturday, 26th November 2016*, the 2,800 square feet store is equipped with two multi-purpose photo studios. Keeping in mind that customers may spend long periods of time in the store, there is a cozy corner of the store called the Pantry Café where customers can enjoy a complimentary cup of coffee or tea.

While the Internet and e-commerce have improved the buying experience where you can be price-informed without visiting multiple stores, there is still no substitute for holding the equipment in your hands and trying it out personally. Many brick-and-mortar retailers are usually harried and focused on closing deals, resulting in customers feeling rushed when testing equipment.

At REC, it’s all about giving customers time to smell the flowers and shoot their favorite scenes before deciding on a purchase. 
“Our new concept store aims to break away from the traditional photo retail market by being a one-stop hub that provides the testing of a full range of photo, video and audio products and services, all in one space,” added Mr Tan. 

All major camera and lenses brands are available, ranging from popular mainstream brands like Canon, Nikon and Sony to professional-grade makers such as BlackmagicDesign and Leica. 

Whether one is looking for a powerful compact camera for travelling or a super telephoto lens to capture the moon, all REC staff are trained and ready to provide a superior shopping experience.

The store’s homely concept also reflects its aim to galvanize the local photography community. It aims to create a cozy gathering space for local shutterbugs to meet, exchange shooting tips and attend useful workshops.

One of the first such workshops to be held at REC will be an upcoming collaboration with Nikon to invite underwater photographer Aaron Wong for a photography talk on 3rd December 2016. 


*REC is located at 114 Lavender Street CT HUB 2, #01-36, Singapore 338729, and is officially launching on Saturday, 26th November 2016. 

Camera brands sold at REC include: BlackmagicDesign, Canon, Casio, DJI, Fujifilm, Gopro, Hasselblad, Leica, Nikon, Olympus, Panasonic, Pentax, Ricoh, Sony
Lenses brands sold at REC include: Zeiss, Samyang, Tamron, Sigma, Tokina.
Accessories brands sold at REC include: Aputure, Atomos, Benro, Feiyu, Gitzo, SP gadgets, Gopole, Gtech, JJC, F&V, Jusino, Joby, Pixel, Matin, Aipo, SLR Magic, ThumbsUp, Metabones, Micropro, Nanuk, Profoto, Rode, Saramonic and Sennheiser

About Alan Photo Trading and REC:
Founded by Alan Tan and his two brothers, Alan Photo Trading has been in the camera and video equipment retail scene for nearly three decades. Alan Photo Trading is now managed by their children with a renewed focus on breaking away from the traditional retail store concept and catering to the modern needs of consumers. Its new concept store [•REC] aims to provide customers a one-stop shop to test its full range of photo, video and audio products and services, and establish itself as a gathering hub for the local photography community.

REC’s mission statement is to:
Resolve – Resolve dilemmas and problems that our customers face when deciding to buy a product 
Experience – Allow customers to fully experience the products before making the decision to purchase
Create – Facilitate the creation of content

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