AdAsia Holdings launches Moments

AdAsia Holdings launches Moments  
Curated video site to increase company’s video offerings

SINGAPORE – 14 December 2016 AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, is today launching Moments, a video site containing original and curated lifestyle content, in Thailand.

Moments comprises of originally produced content within the categories of fashion, food, travel, beauty and entertainment. As an extension of the offerings by CastingAsia, Moments will also include content generated by influencers within the CastingAsia database.

At present, the site is available in the Thai language. The company is looking to launch a localized version of Moments in each country, with a version for Vietnam next on the agenda.

Kosuke Sogo, CEO and co-founder of AdAsia Holdings said: “Our vision for Moments is to turn it into a go-to source for lifestyle videos in Asia, and to provide marketers and advertisers with an additional platform to engage with their audiences. Localization is important to our strategy, which is why the content is curated by a team of locals for locals.”

Brands can place their videos and provide additional images and information within the description, with the layout similar to an article.

“As a value add to clients, those running video advertisements on the AdAsia Video Network can choose to place their videos on Moments for free, extending the reach of their video ads,” said Sogo.

Apart from traditional video formats, Moments will also include drone and 360-degree videos, providing the latest video experiences to users.

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