HP reinvents security with global campaign starring Christian Slater

Reinventing security in an increasingly volatile world
Due to reduced effectiveness of firewall protection, every device on a company’s network are at risk, including network printers. A recent IDC report revealed that 84% of Asia Pacific organizations are operating with less-than-ideal IT security strategies in place. Although many IT departments rigorously apply security measures to individual computers and the business network, printing and imaging devices are often overlooked and left exposed. To help address this gap, HP is committed to delivering highly secure products and has a R&D lab focused on security innovation to ensure our printers and PCs are designed with security in mind.
HP’s latest enterprise-grade printers come with world-class security out of the box; their bios and firmware are secured and memory intrusion will be detected during run time. Organizations can also leverage HP Secure Managed Print Services for a range of scalable services from advisory and implementation to governance and compliance.

The Wolf

HP Inc. today introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate networks can be hacked and what companies must do to protect themselves.
In the series, Slater systematically hacks a company - from the mailroom to the boardroom - through overlooked vulnerabilities and poorly secured printers and PCs.
Watch and share the trailer and web series at www.hp.com/TheWolf.
You can find the press release attached and the photos here.

Security in numbers

  • "The need for secure print solutions and services is heightened given the fact that 61% of organisations reported at least a single print-related data breach in the past year." Quocirca1
  • There are hundreds of millions of business printers in the world.  Less than 2% are secure.2

  1. "Managed Print Services Landscape, 2016", Quocirca, http://quocirca.com/content/managed-print-services-landscape-2016, July 2016
  2. "Less than 2% of printers are secure" message based on HP internal global market sizing data divided by HP shipments as of December 2016 of Enterprise-class printers and MFP’s priced $599 and above that uniquely include (or could be upgraded) with a combination of security features for integrity checking down to the BIOS with self-healing capabilities.  For more information about HP’s unique security, visit: www.hp.com/go/printersecurityclaims

HP Secure
Over the coming months HP will be elevating its commitment to reinvent security through a broad range of partnerships, events and product innovations for the most secure devices, solutions and technologies.
For more information about HP Secure, visit www.hp.com/go/reinventsecurity

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